Brand Manager Advertising
Brand Manager Advertising
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Job Description
ADVERTISING STRATEGY AND AGENCY/PARTNERSHIP MANAGEMENT
Lead the overarching strategy for advertising in Canada in order to build impactful local annual plans.
Effectively translate global guidelines into local action.
Lead advertising inputs for annual Media Mix Modelling in Canada applying findings to inform efficacy of plan including budget and channel split.
Build deep understanding of the Canadian media landscape incl. traditional digital emerging media platforms & formats regional nuances and a keen understanding of competitive activity in the category.
Overseeing annual media landscape review with external agency.
Serve as key point person for media agency (with support of Brand Marketing Director) to define Red Bull Canadas national advertising strategy including: Annual media agency review Ensuring timely accurate media planning inputs and postbuy reports across all campaigns.
Nurture effective working relationships media AOR and with key external partners to elevate media campaigns.
Daytoday point of contact for ad hoc advertising related inquiries whether from internal stakeholders or agency partners.
Work closely with local and global creative agencies to ensure advertising assets are developed appropriately to fulfil any plan requirements.
BUSINESS ASSESSMENT AND MANAGEMENT
Responsible for managing and maintaining Red Bull Canadas national advertising budget incl. but not limited to; Month End Close and biannual budget cycle management Invoice and Budget Control Report management with agency Ongoing management of media cost analysis with AOR (e.g. monitoring market inflation evaluating CPPs etc.).
Lead management and monitoring of all Red Bull advertising tools (3rd party and proprietary); Red Bull Media Plan Template and Cost Commitment Tracking Red Bull Paid Performance Dashboard Google Analytics 360.
TEAM STRATEGY AND PLANNING
Serve as knowledge base for global media strategy; collaborate and align regularly with International Brand Marketing on national advertising strategy & tactics.
Collaborate crossfunctionally with key stakeholders amongst Red Bull Canada incl. but not limited to; Oversee all advertising briefs recommendations and performance of all Brand Marketing initiatives with paid media amplification in collaboration with other Brand Manager(s) and Media AOR Align with Red Bull Media Network on programming amplification priorities for managed platforms.
Lead contributor to Red Bull Canadas annual business plan for Advertising.
Qualifications :
Media planning expert with 5 years of experience in a related marketing role or media agency.
Experience working within a global media agency network and client organization.
Expert in integrated media channel planning and buying; knowledge and experience with both digital and traditional broadcast buying.
University degree or postgraduate diploma in Marketing or Advertising.
Strategic thinker and the ability to anticipate trends and turn insights into action.
Strong analytical capabilities with an emphasis on understanding integrated reach strategies.
Creative thinker and innovator.
Ability to manage crossfunctionally and up.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
