Senior Marketing Manager
Senior Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Opportunity at a Glance
The Senior Manager Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollments. This position is charged with overseeing the development and execution of all marketing efforts ensuring that the Marketing department is providing strong guidance and support to the University. Working closely with the Marketing Leadership team and campus/online teams this position oversees all strategy and tactical aspects of AUC marketing including: brand campaigns content development web email paid media recruiting and sponsorship events coordinating marketing material development managing marketing budgets and performing market research.
Responsibilities
- Partners with functions across the University to implement marketing plans.
- Responsible for all marketing efforts across the University.
- Directs inquiry generating campaigns and events to support the enrollment plan.
- Manages creation of communications.
- Manages marketing budgets and tracks actual expenses versus the budget Tracks and evaluates marketing mix and recommends actions to increase outcomes.
- Develops and implements grass roots marketing programs consistent with local needs and national goals.
- Implements special projects market tests and support of highpriority programs.
- Assures all communications are compliant and meet brand guidelines.
- Measures and reports on results of marketing activities.
- Works with and provides direction to outside vendors (PR and Ad agencies) as needed.
- Completes other duties as assigned.
- Complies with all policies and standards
Qualifications :
- Bachelors Degree preferably in marketing or a related field required.
- Masters Degree MBA preferred
- 7 years of marketing experience in a corporate marketing or advertising agency environment required. Higher education experience highly preferred.
- Sharp strategic marketer with a blend of direct marketing and brand marketing experience required.
- Proven local marketing experience required.
- Marketing experience working in an inquiry generation setting for a direct sales force preferred.
- Experience managing budgets required.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong track record of success including transformational growth.
- Strong leadership and communication skills.
- Solid analytical skills.
- PC skills in Microsoft Office applications.
- Must be willing to travel overnight (up to 15%)
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $80336.75 and $140851.54. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit:
You are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
