Senior Director Analyst Relations
Senior Director Analyst Relations
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Job Description
Freshworks is looking for a collaborative and driven strategist and communicator to join our product marketing team to lead industry Analyst Relations.
As the Sr. Director of AR you will lead all key areas of the analyst relations program. This leader will be responsible for establishing and managing tangible AR objectives driving program strategy leading Freshworks participation in select analyst evaluations and driving quality inbound and outbound conversations with analysts. Reporting to the VP Product Marketing you will work closely with key stakeholders across the company to execute our AR strategy and nurture Freshworks relationships with the industry analyst community.
AR is a strategic and highlyvisible function at our company and were looking for a motivated candidate who will make an impact immediately and ultimately further our teams vision as the leader of customer and employee engagement software.
Responsibilities:
- Develop and implement a strategic analyst relations plan that aligns with the companys overall marketing and business objectives.
- Build and maintain deep relationships with toptier industry analysts from firms such as Gartner Forrester IDC and others
- Drive analyst awareness of Freshworks offerings own key analyst relationships and expand analysts understanding of company strategy and worldview customer stories and products
- Serve as the primary point of contact for all analyst interactions ensuring timely and accurate communication.
- Serve as a trusted partner internally providing detailed preparation and insightful feedback to product management marketing executives and Freshworks spokespeople
- Drive inclusion and favorable outcomes in relevant analyst reports including Magic Quadrants Waves MarketScapes and other industry assessments.
- Leverage analyst insights and feedback to influence product development positioning and gotomarket strategies.
- Review analyst research in Freshworks categories and adjacent product areas to surface recommendations to our strategy corporate development and leadership teams
- Speak with analysts and read research to identify new trends and emerging market categories
- Serve as the primary point of contact for all analyst interactions ensuring timely and accurate communication.
- Manage and prioritize inbound analyst requests including participation in ranking reports research briefings and customer references in select coverage areas
- Lead strategic dialogues between Freshworks and analysts including your own 1:1 discussions with analysts inquiries with Freshworks spokespeople to gain analyst insights and outbound updates
- Prepare and deliver compelling presentations briefing documents and other materials to effectively communicate the companys vision strategy and product offerings to analysts.
- Drive alignment with communications product marketing content marketing and demand generation counterparts on crossfunctional efforts such as product news releases blog posts company events and campaigns
- Organize and host analyst days webinars and other events to showcase the companys thought leadership and innovation
- Consume and summarize key analyst research presentations and events for internal distribution. Maintain an internal communications channel.
- Manage a team of Analyst Relations managers/specialists to provide business coverage at scale
Qualifications :
- 10 years experience in B2B tech specifically analyst relations communications or a related role including the management of major analyst evaluations
- Proven track record of successfully managing relationships with toptier industry analysts.
- Technical acumen and demonstrated ability to understand complex products and functionality
- Fluency in strategic concepts and the ability to translate business objectives into AR goals.
- Excellent interpersonal and communication skills both written and verbal
- Proven competence in project management experience with reporting and exceptional attention to detail
- People management experience of 25 years desired
- Demonstrated organizational skills as well as the ability to adapt to new conditions assignments and deadlines
- Ability to collaborate effectively with a variety of team members across different functions
- Bachelors degree preferably in communications marketing or another relevant area of study
- Please note this is a hybrid role that requires an inoffice presence 3 days / week (TueThur).
Additional Information :
The annual base salary range for this position is $227800 $370100 USD.
Compensation is based on a variety of factors including but not limited to location experience jobrelated skills and level. Bonus/equity may be available.
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
