Manager Loyalty Operations Marketing Communications Vietnam
Manager Loyalty Operations Marketing Communications Vietnam
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Brand Marketing:
Ensure a comprehensive understanding of the Groups brands standards and DNA preserving brand integrity in all communications and identity elements.
Serve as the custodian for all associated brand elements including communications products and services focusing on driving brand compliance among hotels.
Implement brand initiatives and programs in collaboration with the Hub Marketing team.
Assist hotels in planning and managing hotel photo and video shoots and the approval process.
Enhance the knowledge base of field marketing specialists through training and coaching.
Support the opening of new hotels ensuring adherence to brand guidelines
Regional support for LQA and BARE brand audits.
Loyalty
Develop execute and analyze offers and promotional activities for ALL and Accor Plus.
Define and communicate attractive offers and events to members (Stay
Drive recruitment of members through hotel and digital recruitment channels.
Drive Loyalty KPIs for the destination and country member base.
Guest Experience
Support Operations teams in driving regional performance of all Guest Quality metrics including RPS/NPS .
Monitor and drive use of systems and tools including I Auditor ACDC Pulse.
Communications
Serve as the primary contact for media requests in the Vietnam market.
Coordinate and optimize media and KOL requests within and outside Vietnam.
Write and distribute strategic press releases and press kits.
Lead the organization of press interviews inquiries media presentations conferences inbound and outbound familiarization trips and other PR events.
Manage the PR agency (where applicable) to ensure optimal output.
Cultivate relationships with media and KOLs ) while pitching corporate and brand messages.
Monitor media coverage in in country publications and submit clippings.
Support the development of relationships with in country tourism bodies and travel partners.
Assist General Managers and hotel communications teams in Vietnam with media blogger and influencer requests opportunities events and strategies.
Qualifications :
Bachelor Degree in Advertising Marketing or Communications or related field
Minimum of 3 5 years experience in a Marketing or Communications role
Advertising or Marketing or PR Agency experience will be advantageous.
Strong people management skills and experience.
Excellent communication and presentation skills in Vietnamese and English languages.
Results oriented mindset.
Ability to work independently and as part of a team.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
