Retention Analyst

As a Retention Analyst you will be responsible for the assessment of the value returned by CRM marketing spend. You will be providing valuable insight into customers behaviour at different stages of their relationship with the company making recommendations on relationship strategies for different customer segments and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty.

Reporting to the Head of Retention Insight Operation & Change you will be part of the Retention Analytics team and working closely with the marketing teams in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations.

What youll do 

• Collaborate with the marketing and commercial teams to design and implement datadriven solutions to track and improve customer retention across UK brands.
• Lead the delivery of customer insights and conduct indepth analysis to drive databased decisionmaking for key customer retention activities across marketing and commercial.
• Develop and automate advanced reports and dashboards using data visualization tools to provide actionable insights to stakeholders.
• Lead the identification and implementation of efficiency improvements and quality enhancements within retention processes.
• Conduct comprehensive analyses to calculate the return on investment (ROI) for complex CRM initiatives and retention marketing strategies.
• Partner with crossfunctional stakeholders to develop datadriven solutions that optimize customer loyalty and lifetime value.
• Educate business users and leaders on measuring performance and interpreting results providing factbased recommendations.
• Collaborate with the Senior Retention Analyst and BI team to develop automated solutions for recurring analyses and reporting.
• Stay uptodate with the latest industry trends and advancements in marketing analytics CRM and emerging technologies.

Qualifications :

• Demonstrable experience in CRM analysis or a related analytical role.
• Proficiency in SQL Python R or other programming languages for advanced data analysis.
• Advanced expertise in data visualization tools (e.g. Tableau Power BI) to communicate complex insights effectively.
• Proven track record of delivering actionable insights and influencing datadriven decisionmaking.
• Ability to drive continuous improvement in data analysis techniques tools and automation.
• Strong analytical mindset and an eagerness to learn and grow in the field of marketing analytics.
• Excellent communication and problemsolving skills.
• Detailoriented with a focus on data accuracy and quality.
• A collaborative mindset with the ability to work effectively in a team environment.
• Passion for datadriven marketing and deriving insights from customer behaviour.

Additional Information :

At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning. Working for us in the London you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working 2 days in the office
• Private medical insurance
• Pension scheme matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional Its Your Game day off to use at either Christmas or New Year
• Entain & Enhance days 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning

And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated. 

Remote Work :

No

Employment Type :

Fulltime