Analyst Marketing Intelligence
Analyst Marketing Intelligence
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Job Description
GfK Japan a member of the globally renowned GfK Group has been building trust and a strong track record in the Japanese market since its establishment in 1979. Specializing in sales trend surveys for consumer electronics cameras IT and communication devices GfK Japan offers services tailored to the rapidly changing business environment of Japan. In recent years GfK Japan has expanded its services to include new data offerings such as contact lenses golf equipment and music and video software thereby increasing its recognition beyond the consumer electronics industry. As markets become increasingly globalized GfK provides detailed market data predictive analysis and consumer insights not only for Japan but also worldwide through cuttingedge platforms. In 2023 GfK merged with NIQ a leader in the fastmoving consumer goods industry further expanding its consumer channel category and regional coverage.
Market Intelligence plays a crucial role in GfK Japans core business of consumer electronics POS data services. This position enhances the added value of the sales data provided and supports client business success. To further strengthen and accelerate team activities we are expanding the team. We are looking for individuals to work with us as business partners supporting clients sustainable growth.
Act as a strategic partner to clients supporting their business success.
- Create crosssell and upsell opportunities during client support processes.
- Represent the consumer electronics industry as an analyst.
- Promote innovation both internally and externally to respond swiftly to changing markets.
External
- Understands and works with POSrelated data with the client (gfknewron market possibly also predict and/or consumer) and is the central point of contact
- Ensures effective and efficient client training and onboarding of new customers.
- Educates customers about the most relevant features/functionalities for their specific business needs.
- Drives adoption rates (i.e. activation reactivation and engagement) of gfknewron within client organization by demonstrating clear ROI to client to reach our high goals
- Drives regular gfknewron usage with stakeholders in the client organization
- Finds and builds new user base for GfK offerings
- Develops factbased answers to complex key business questions. Codevelops use cases with clients that shows the value of GfK data and their outcome for the clients
- Is a market expert for the handled category / industry segment
- Delivers insightful highlevel presentations and actionable recommendations to our clients
- Coordinates client services locally (and regionally)
- Coidentifies leads for cross sell and upsell opportunities with the client
- Helps to improve renewal rate by demonstrating clear business outcome and value
Qualifications :
- Business understanding in durable consumer goods markets and related Retail
- Interest and expertise for Consumer Electronics product categories and markets
- Ideally 12 years of experience in market research industry
- Able to converse in local language and English
- High level presentation and communication skills clientcentric approach
- Proactive and consistent engagement with multidisciplined teams
- Coordination and decision making of how to achieve client outcomes and organisation goals
- Driving delivery of results for clients & GfK across diverse cultures mind sets disciplines and influences
- Passion dedication and commitment
- Creativity and the ability to address realworld business problems analytically
- Eagerness to learn open mindset team spirit and an entrepreneurial attitude
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
For more information visit NIQ.com
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
