Customer Journey Analytics - Fulltime
Customer Journey Analytics - Fulltime
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1 Vacancy
Job Description
Adobe Analytics Specialist with 7 yrs experience & having expertise in reporting analytics visualization and customer journey mapping with the ability to derive actionable insights and build datadriven strategies. Additional knowledge in Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) connections will be highly valued.
He/She will be working atleast 2 days/ week from Macys Herald Square office in NY.
Key Responsibilities:
- Adobe Analytics Expertise:
- Configure and support knowledge of Adobe Analytics for accurate data collection and reporting.
- Build and manage dashboards custom reports and data visualizations tailored to business needs.
- Analyze website and digital campaign performance providing actionable insights to improve KPIs.
- Customer Journey Mapping & Use Cases:
- Share ideas to Design and analyze customer journeys identifying pain points and opportunities for optimization.
- Develop and implement use cases for personalization and improved customer experience.
- CrossPlatform Analytics:
- Integrate data across Customer Journey Analytics (CJA) and other tools.
- Leverage AEP connections to enrich customer profiles and enable realtime journey analysis.
- Basic understanding of Data query will be helpful as the SMEs might require running some data validations on BQ / SQL as well
- Measure the effectiveness and performance of segments journeys offers and campaigns in CJA.
- Stakeholder Collaboration:
- Work closely with Business Marketing and IT Marketing to align analytics with business goals.
- Translate complex analytics data into clear actionable recommendations for stakeholders.
- Advanced Insights & Optimization:
- Conduct deepdive analysis to identify trends patterns and opportunities for growth.
- Monitor and optimize the effectiveness of customer journeys and touchpoints.
- Technical Skills:
- Manage tagging tracking and data layer requirements for Adobe Analytics and connected platforms.
- Troubleshoot and resolve issues related to data accuracy tracking and integration.
Other requirements
- Knowledge of Customer Journey Analytics (CJA) and its integration with AEP.
- Proficiency in data visualization tools like Power BI
- Strong understanding of web analytics customer journeys and experience optimization.
- Ability to communicate insights effectively to technical and nontechnical audiences.
Employment Type
Full Time
