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merchandisers job is to ensure that products are available to customers at the right time in the right quantities and in the right place. They do this by:
Analyzing trends
Merchandisers research the market to identify consumer preferences and current trends. They also analyze sales data to determine which products are selling well.
Planning product assortment
Based on their research merchandisers decide which products to carry in a store or department. They work with suppliers and vendors to negotiate pricing and delivery schedules.
Managing inventory
Merchandisers manage inventory levels to ensure that products are readily available to customers. They also monitor warehouse inventory levels and submit inventory reports.
Creating visual displays
Merchandisers create visual displays to attract customers and showcase products.
Setting pricing strategies
Merchandisers analyze market trends and competitors pricing to determine the most effective pricing strategy.
Managing budgets
Merchandisers develop a sales plan for stocked products and integrate data to maximize budgets.
Communicating with customers
Merchandisers communicate customer problems to the company and address customer issues.
Collaborating with other departments
Merchandisers collaborate with other departments to develop effective marketing strategies.
Merchandisers need to have welldeveloped communication skills to collaborate with suppliers manufacturers and stores. They also need to be able to make precise calculations to ensure smooth supply chain operations.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation