merchandisers job is to promote products and increase sales in a retail store. Their responsibilities include:
Displaying goods: Ensuring products are displayed on time and in the right location
Managing inventory: Tracking inventory levels logging inventory and analyzing product quality
Pricing: Determining prices for goods to maximize sales
Creating budgets: Creating budgets and financial forecasts for the store
Communicating with customers: Addressing customer problems and communicating them to the company
Maintaining the store: Keeping the store clean and organized
Merchandisers can work in a general position or specialize as a retail merchandiser or visual merchandiser. Visual merchandisers focus on designing the store layout and product displays.
Some skills that are useful for merchandisers include:
A love of retail
Good commercial awareness
Data analysis skills
Presentation skills
The ability to use database and spreadsheet software
Strong decisionmaking skills
Typically there are no formal education requirements for merchandisers but some employers prefer applicants who have a high school diploma or equivalent. Most workers receive onthejob training.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation