VP of Marketing

Allegro is the leading ecommerce platform in Poland and a key player in the Central and Eastern European market. Operating in six countries and reaching a population of 75 million we proudly serve 20 million active buyers. Our platform offers a diverse marketplace where individuals and businesses can seamlessly buy and sell a wide range of products. Join Allegro and be part of a dynamic team that is shaping the future of ecommerce in the region.

Job summary

We are seeking an experienced and dynamic Vice President of Marketing  to lead our talented marketing team and work closely with crossfunctional departments to ensure our marketing efforts are datadriven and aligned with our overall business objectives. This role requires a strategic and bold thinker with a proven track record in digital marketing innovation brand management performance marketing and ecommerce.

As the Vice President of Marketing you will be responsible for developing and executing comprehensive marketing strategies that leverage digital marketing personalization customer insights and the monetization of shopper data. Your primary goal will be to drive significant growth enhance brand loyalty and increase Allegros shoppers engagement. In addition to driving marketing innovation you will oversee our public relations strategy and employer branding managing our brand reputation and ensuring consistent and positive media coverage.

Your responsibilities will include harnessing customer insights to develop targeted marketing campaigns utilizing shopper data to create personalized experiences and monetizing this data to generate additional revenue streams. Your leadership will be essential in guiding our marketing team to innovate and excel ensuring that we remain at the forefront of the ecommerce industry. This includes also managing and optimizing our public relations and employer branding efforts and collaborating with product development sales and customer service teams to ensure a unified approach to brand messaging and customer experience.

The role reports to Allegros Chief Marketing & Financial Services Officer with significant exposure to other Executive Team Members (esp. CTO CFO CCO CHRO and CEO) and will look after team members located in Warsaw Poznan Prague and Ljubljana.

Key objectives and responsibilities

1. Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies to achieve business goals and drive growth.

• Lead the marketing team in the planning execution and optimization of marketing campaigns across all channels including digital performance social media email and traditional media.

• Collaborate with the executive team to align marketing strategies with overall business objectives.

1. Brand Management:

• Oversee the development and execution of brand strategy to ensure consistent messaging and positioning.

• Manage brand identity and maintain brand integrity across all company marketing initiatives and communications.

1. Digital Marketing/Performance:

• Lead digital marketing initiatives including SEO/SEM email marketing social media content marketing and online advertising.

• Utilize data analytics to measure and optimize marketing performance ensuring a high ROI on marketing spend.

1. Market Research and Analysis:

• Provide strategic guidance for market research to identify trends opportunities and competitive insights.

• Derive compelling insights from market data to inform marketing strategies and decisionmaking processes.

1. Team Leadership and Development:

• Lead mentor and develop a highperforming marketing team.

• Foster a collaborative and innovative team environment encouraging professional growth and development.

1. Budget Management:

• Develop and manage the marketing budget ensuring efficient allocation of resources and adherence to financial targets.

• Monitor marketing expenditures and optimize spend for maximum impact.

1. Partnerships and Collaboration:

• Establish and maintain strategic partnerships with external vendors agencies and other stakeholders.

• Collaborate with crossfunctional teams including commerce SMART!Technology to ensure cohesive marketing efforts.

1. Develop and Implement PR Strategy(optional):

• Design and execute a comprehensive PR strategy that aligns with the companys overall marketing goals and objectives.

• Ensure the strategy enhances the companys brand image and strengthens its market position.

Requirements

We are looking for an experienced executive with at least 15 years of experience in managing marketing domain. The ideal candidate is a strong datadriven business builder yet highly strategic/conceptual and structured with the ability to provide clear direction in highly ambiguous situations and a proven track record of driving change and business results. She/he needs to be very resultfocused but at the same time highly collaborative and be comfortable working in a multinational matrix environment. Detailed requirements with regards to experiences and skills include:

• 15 years of marketing experience with at least 5 years in a senior leadership role ideally within or close to the ecommerce / online retail industry.

• Proven track record of developing and executing successful marketing strategies ideally in the ecommerce sector.

• Strong understanding of digital marketing channels tools and best practices.

• Excellent analytical skills and the ability to interpret data to drive marketing decisions.

• Exceptional leadership and team management skills.

• Ability to influence key stakeholders and senior management (Clevel & Board of Directors) and effectively interact with individuals at all levels of the organization

• Strong communication presentation and interpersonal skills.

• Creative and bold thinker with the ability to develop innovative marketing campaigns.

• Resultsoriented with a focus on achieving measurable outcomes.

• Strategic thinker with the ability to see the big picture and pay attention to detail.

• Highly adaptable and able to thrive in a fastpaced dynamic environment.

• Strong business acumen and understanding of ecommerce market dynamics.

• Bachelors degree in Marketing Business Administration or a related field (MBA preferred).

• Excellent business writing skills.

• Fluent English.

Remote Work :

No

Employment Type :

Fulltime