Marketing Communications Lead

The Marketing & Communications Lead will be responsible for delivering comprehensive 360 marketing campaigns which engage Gen Z talent and drive conversion. This role requires proven handson experience from developing campaign concepts as well as handson execution and coordination of the initiatives across relevant organic earned and paid channels.

The ideal candidate will be a resultoriented storyteller who thrives in a dynamic international work environment and possesses a track record of successful marketing campaigns across multiple markets. 

Key Responsibilities: 

Independently plan create and lead the implementation of external marketing concepts campaigns and activities for Evolution across defined markets primarily in Europe to drive the inflow of applications to entrylevel positions (mainly targeting firstjob seekers) in our studio in Malta. Efforts to span PR OOH events social media and other types of digital marketing as relevant and be synced with local business leaders and Head of Employer Branding & Communications.

Work with the Matla recruitment teams and business units to advise and support on asset creation and initiatives related to enhancing the candidate journey such as recruitment fairs job ads candidate workshops etc.

Liaise with internal and external photographers videographers and graphic designers draft creative briefs and be the main point of contact for any creative material required for the execution of the marketing plan and campaigns.

Liaise and network with third parties and partner organizations relevant to the success of the marketing plans including but not limited to Student Associations Universities local community organisations and partner brands.

Overall act as an ambassador for the company and brand ensuring that all communications adhere to the corporate values and Evolutions desired positioning as well as comply with the Brand Guidelines. Boost the attractiveness of our employer brand with the target audiences as part of the efforts.

Tracking of agreed KPIs and reporting to stakeholders.

Budget planning monitoring of costs and report. 
 

Qualifications :

Bachelors degree in Marketing PR/Communications Business or a related field. 

Minimum 35 years of experience in a leading position in marketing communications with a focus on content marketing digital marketing and social media. 

Proven expertise in developing and evaluating campaigns on Meta and Google AdWords. 

Experience in marketing to Gen Z audiences and a solid understanding of their preferences. 

Exceptional communication and storytelling skills. 

Exceptional written and spoken English as well as the same competence for a minimum of one of the following languages: Dutch Swedish Danish Spanish or German.

Thrives in a fastpaced dynamic work environment. Strong project management skills pragmatic and structured with the ability to manage multiple projects simultaneously. 

Resultoriented with strong analytical skills with the ability to interpret data and make informed decisions. 

Additional Information :

Key Soft Skills Needed within the role:

Analytical Thinking: The ability to analyze data draw insights and make datadriven decisions is critical. Performance marketers need to interpret metrics from campaigns to optimize and improve strategies.

Communication Skills: Clear communication is vital for collaborating with team members conveying ideas and presenting campaign results to stakeholders. Effective communication ensures alignment across teams and helps in managing client expectations.

ProblemSolving: Performance marketing often involves testing and adjusting strategies. A specialist must be adept at identifying issues brainstorming solutions and implementing them quickly to optimize campaign performance.

Adaptability: The digital marketing landscape evolves rapidly with new tools platforms and trends. An effective performance marketer needs to be flexible and open to learning new skills to stay ahead in a competitive environment.

Attention to Detail: Ensuring accuracy in data analysis campaign setup and budget management is crucial. A small mistake can significantly impact campaign performance so attention to detail is essential for success.

Team Player: Collaborating effectively with team members sharing insights and supporting collective goals is crucial for success in performance marketing.

Remote Work :

No

Employment Type :

Fulltime