Product Marketing Manager - AI Messaging

Freshworks is looking for a Product Marketing Manager (PMM) to lead the strategy development and execution of messaging positioning and gotomarket strategies for our AIpowered products and solutions. As a PMM you will shape the narrative around AI capabilities and communicate its value to a range of customer segments and stakeholders. This role is based in our San Mateo CA or Bellevue WA office and will work crossfunctionally with product sales marketing and customer success teams.

Key Responsibilities:

1. Messaging & Positioning

   • Develop compelling messaging and positioning for Freshworks AI solutions that resonates with customers analysts and internal stakeholders.

   • Differentiate Freshworks AI capabilities from competitors clearly articulating unique value propositions particularly in the domain of AI trust and governance

   • Refine messaging frameworks that align with overall company and productlevel narratives.

2. Gotomarket Enablement

   • Partner with Product Management to support the launch of major AI capabilities

   • Develop and deliver training collateral and tools that enable sales teams to articulate Freshworks AI value proposition around Peoplefirst AI.

3. Thought Leadership & Content Development

   • Collaborate with content marketing and communications teams to create blogs whitepapers and customer success stories that highlight AIs impact.

   • Serve as an AI subject matter expert and spokesperson for internal and external engagements including customerfacing events and analyst briefings.

4. Market & Competitive Intelligence

   • Stay informed of AI industry trends competitive offerings and market shifts to continuously refine Freshworks AI messaging.

   • Provide input to product teams to inform the roadmap and influence new AIdriven capabilities.

5. Customer & Analyst Relations

   • Partner with the Analyst Relations team to drive awareness and positive recognition for Freshworks AI offerings in key analyst reports.

   • Engage with customers to understand use cases and success stories that can be shared externally.

Qualifications :

• 6 years of experience in product marketing with a focus on AI SaaS or enterprise software.
• Demonstrated success in developing compelling product positioning and messaging frameworks.
• Exceptional written and verbal communication skills with the ability to distill complex AI concepts into simple valuedriven messages.
• Proven experience collaborating with crossfunctional teams including Product Sales and Marketing.
• Ability to think strategically and execute tactically managing multiple priorities simultaneously.

Preferred Qualifications:

• Experience marketing AI or machine learningdriven products.
• Strong presentation skills with experience delivering messaging to executive audiences.
• Experience working with analyst firms like Gartner Forrester and IDC.

Why Join Us:

• Opportunity to work on a leading AI products in a fastgrowing company.
• Collaborative innovative and supportive work environment.
• Competitive salary benefits and opportunities for professional growth and advancement.

If you have a knack for messaging and storytelling and want to be part of a dynamic team wed love to hear from you! 

Additional Information :

The annual base salary range for this position is $USD.

Compensation is based on a variety of factors including but not limited to location experience jobrelated skills and level. Bonus/equity may be available.

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Fulltime