Digital Marketing Specialist

The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads and maintain a strong digital presence online to align with the Car Buying Leads objective. This role requires creativity analytical skills and a deep understanding of digital marketing tools and trends. The duties include researching strategizing with other professionals and creating campaign content.

Your responsabilities will be:

• Create design and execute digital marketing strategies including:
  • • SEM: (PPC) campaigns on the Google Ads platform: Create Manage and Optimize Google Ads Campaigns: Develop keyword strategies write ad copy set budgets and manage bids to maximize ROI.
    • SEO: Manage and implement SEO best practice to increase traffic and generate organic leads
    • Implement and Refine Lead Generation Campaigns: Design and execute campaigns aimed at generating quality leads through various digital channels respecting the set CPA and ROI.
    • Social Media: Develop and Execute Facebook Ads: Plan create and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.
    • Website Design (WordPress): Utilize WordPress for website design and maintenance.
• Monitor and Analyze Campaign Performance: Regularly track and report on PPC performance metrics including CTR CPA ROAS and conversion rates to identify areas for improvement.
• Collaborate with internal teams and vendors to launch campaigns on time and within budget.
• Landing Page Optimization: Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and touchpoints.
• Track and Measure Campaign Performance: Use tools like Google Analytics Google Ads Google Search Console and Facebook Business Manager to monitor and analyze campaign results.
• Keep up with the latest trends algorithm and industry best practices to ensure that our strategy remains effective;
• Forecasting and Planning: Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.
• Client and Stakeholder Communication: Prepare presentations and updates for internal stakeholders or clients providing clear insights into campaign performance and next steps.

Qualifications :

• BS/MS degree in marketing or a related field
• 23 years experience in digital marketing.
• Demonstrable experience leading and managing:
  • • SEO/SEM
    • Social media
    • Display advertising campaigns
    • WordPress website design
• Excellent analytical skills
• Excellent verbal and written communications skills (Bilingual)

Additional Information :

What we offer:  

• Eligible for paid vacation upon hire **
• AIM tuition assistance program
• Full group insurance plan
• Virtual doctor (24/7 access to a doctor)
• Group RRSP with matching employer contribution
• Employee Assistance Program (EAP)
• Exclusive employee discounts on parts at any Kenny location
• Companyorganized events throughout the year (barbecue Christmas party etc.)
• Exceptional advancement opportunities

** Vacation quota is prorated according to the period of activity during the year.

Remote Work :

No

Employment Type :

Fulltime