Marketing Manager PTMKX-GC

Job Summary:

• Drive execute and optimize marketing activities (campaigns tactics) across Hong Kong to reach users enabling sales growth for all brands while ensuring the alignment with the brand positioning.
• Being key point of contact and work closely with the Marketing Head of Greater China and Hong Kong sales team to drive impactful user & dealer interactions and marketing & sales activities.

Job Duties:

Planning:

• Build align & own annual and quarterly plans (and optimize in quarter) tailored to Hong Kong to deliver Marketing goals (e.g. user acquisition POS Materials events local Social media Influencers) with a focus on return on investment of each Marketing activity.
• Collaborate with local marketing & sales teams to design & execute effective campaign execution that deliver measurable results across all user & dealer touchpoints.

Campaigns:

• Coordinate the right and consistent mix of marketing activities & tactics at offline touchpoints (events POS experience) online touchpoints (email social media search advertising) and sales enablement to support the market position and enhance brand image by facilitating decisionmaking and reducing friction of the instore buying process.
• Effectively adapting global creative brand content localize and validate translations of key content to engage key personas.
• Work closely with the regional online touchpoints team to deliver campaigns (e.g. Social media CRM)

Results:

• Contribute actively for delivering results on each marketing activity including the insights analysis reporting & communication of campaign results highlighting key achievements challenges and actionable insights to the broader team.
• Ensure consistent brand(s) message & design is deployed throughout touchpoints by working closely with country marketing teams.
• Manage local marketing budgets effectively tracking performance metrics and ROI to ensure efficient allocation of resources.
• Monitor and analyze competitive landscape and market dynamics to identify potential threats and opportunities for growth.

Qualifications :

Expertise:

• Relevant University degree (Bachelor Master) Business Administration Commerce Marketing or a related field
• Demonstrated experience (3 years minimum) in marketing channel management preferably within the (power) tools industry or a related field.
• Good understanding of marketing principles market analysis and consumer behavior.
• Experience in developing and executing marketing campaigns across multiple channels including traditional digital (CRM marketing automation platforms) and social media preferably also ecommerce and B2B industry.

Communication Skills:

• Ability to communicate clearly and concisely both written and verbal with the ability to effectively collaborate with crossfunctional teams and external partners.
• Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Ability to influence consult and negotiate without authority to get things done in a timely matter.
• Very good English both written and spoken Good command of spoken and written Chinese and Putonghua

Managerial Skills:

• Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way.
• Strong numeric skill set able to analyze data understand trends & measure success of programs in order to optimize results.
• Experience of handling marketing budgets and related KPIs
• Adaptability and willingness to learn new technologies and industry best practices.
• Experience with Microsoft Applications (Outlook Excel PowerPoint Power BI etc.)
• Independent working ability attentive to details.

KPIs

• Return on Investment per Marketing Activity
• Marketing KPIs (e.g. Aided awareness first choice CTR Unique views Engagement rate Share of voice POS rollout)

Additional Information :

We offer competitive remuneration package including performance bonus 15day annual leave life and accident insurance coverage generous medical and dental coverage staff purchase privileges in addition to a 5day work week to the right candidate.

PLEASE APPLY to Robert Bosch Company Limited by sending your full resume with present & expected salary and available commencement date via APPLY NOW.

All personal data provided will be treated in strict confidence and used for recruitment purposes only.

Remote Work :

No

Employment Type :

Fulltime