Senior Brand Manager BENELUX
Senior Brand Manager BENELUX
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Job Description
Senior Brand Manager BENELUX
Belgium Kortrijk
Our mission
In 2016 our founders wanted to feed their dogs named Edgard and Cooper pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldnt find this they decided to make their own. Now 8 years later our pack has 200 employees and we are beyond proud to be part of the B Corp movement.
Want to find out more about us Click HERE
What type of breed are we looking for
Were on the hunt for a Senior Brand Manager who has a strong consumer mindset and highly creative with team management skills to help take our brand to the next level in BENELUX.
What will be in your bowl
As Senior Brand Manager BENELUX you will be the guardian of our brand equity. Your task will be to own it and spread it massively so we build a strong engaged and loyal consumer base. You will be working in close partnership with the crossfunctional team in Belgium and the Netherlands & across Europe.
STRATEGIC EXCELLENCE
- Develop and execute the annual brand marketing strategy for Belgium and the Netherlands by leveraging available data insights and analysis to boost innovative thinking and outperform competitors. Monitor performance using these datadriven insights maintaining a resultsfocused approach to refine strategic thinking and adapt strategies as needed.
- Own and manage the annual brand marketing budget effectively in line with topline growth ensuring that all activity is guided by clear measurement and ROI.
- Sniff out the way ahead. You know your market and consumers inside out you are the brand eyes in the market building recommendations to influence NPD retailer and media strategies and deliver best in class launches with 360 campaigns that have tangible impact.
FLAWLESS ACTIVATION
- Lead and collaborate on the BENELUX COMMs plan including ATL (TV OLV) Social Performance Marketing and Influencers. Make confident recommendations and amends to global assets being creative in bringing the brand to life through the full mix of channels.
- As a Senior Brand Manager responsible for TV planning and media buying you should have a strategic mindset to develop and execute impactful TV campaigns both in BE as in NL that align with the brands objectives and maximize reach and effectiveness. You should possess strong analytical skills to optimize media spending manage agencies and ensure that campaigns deliver on KPIs driving both brand awareness and business results. Additionally effective crossfunctional collaboration and stakeholder management are key to seamlessly integrating TV initiatives within the broader marketing strategy.
- Develop and implement disruptive creative activation plans that build awareness engagement & longterm loyalty for Edgard & Cooper. Key tactics are:
- Star endorsers: Screen and maintain relationships with our Star Endorsers who are influential individuals or bigname influencers that align with our brand values and serve as longterm ambassadors. The role involves identifying and recruiting potential endorsers based on their influence audience demographics and engagement then building and nurturing strong partnerships to ensure they feel valued and aligned with our brand objectives. Collaborate closely with endorsers on content planning to create authentic impactful content including organizing inhouse video shoots to produce highquality materials. Negotiate contracts that outline clear deliverables timelines compensation and exclusivity terms while managing and owning the budget dedicated to these partnerships. Work in alignment with the Performance Team to boost their content through paid media strategies ensuring maximum ROI.
- Content creators: We also collaborate with what we call Content Creators smallerscale influencers who promote our brand either continuously or during specific campaigns with the primary goal of acquiring new customers. This involves negotiating and finalizing contracts with them offering compensation that could include cash or product gifting.
- Your objective is to achieve the monthly New Customer target for the BENELUX region by leveraging contributions from both Star Endorsers and Content Creators. Success requires maintaining the ideal balance between the quantitative reach and the qualitative impact of these collaborations.
- Leverage all touchpoints at your disposal online & offline to create cohesive and truly brand focused activation that will lead to an increased brand awareness in both countries.
- Implement and deliver flawless brand reporting to Global Marketing Operations Lead to ensure clarity of focus and development of a results driven Marketing culture.
DIGITAL MINDSET
- Work closely with the Performance Marketing Managers/Growth Marketeers to help drive the BENELUX direct to consumer strategy and play an integral role in helping to build success in this channel.
- Collaborate with the Global brand BPI team to help ensure development of fit for purpose content & creative to help fuel our performance marketing efforts.
PASSIONATE ABOUT PEOPLE
- Manage fully the Brand Marketing intern and create this way a highly creative driven and passionate team together.
- Build close collaboration with the Digital Brand/Product Sales and Trade & Shopper teams for maximum market impact.
Youll be primarily based at our headquarters in Kortrijk with the expectation to spend at least 34 days each month working from our Rotterdam office.
What skills & tricks should you bring
- A minimum of 5 to 7 years marketing experience within an FMCG environment. Having specific Brand Management experience is a must. Having specific experience in TV planning and media buying is a plus.
- The desire to make the next step and join an entrepreneurial fast paced environment.
- Highly creative with the ability to deliver disruptive industry leading marketing strategies.
- Strong understanding of the full media mix with excellent digital skillset.
- Local nuance: you know the Belgian and the Dutch media landscape.
- An analytical strategic thinker with flexibility to adapt to changing situations in a rapidly growing business.
- Hold a masters or degree level qualification.
- Fluency in Dutch and English is essential and proficiency in French is a significant advantage.
- An ethical approach in all you do you align with our values. Oh and you love pets of course!
Not sure if you tick all the boxes but our role truly excites you Dont let our job description hold you back get applying!
Our benefits
- Salary package that will reflect your builtup experience incl. company car
- Certified B Corp Employer with supportive policies and practices to ensure we are one happy pack
- Company retreats to meet each other in person
- Flexibility to work from home to enjoy a better worklife balance
- Pets at work recognizing the joy and comfort of having your furry friend by your side
- Unlimited Pet food because a happy pet equals a happy family
- Volunteering dayto contribute to a cause we believe in.
- Wellbeing program access to qualified counselling because caring for ourselves is just as important as caring for our pets
- 32 days paid holiday a year
- Team activities including pawesome teambuildings Thursday drinks occasional fresh soup on Fridays
- Work from anywhere for one month per year to pursue personal interests
- 1 month unpaid leave giving you some extra time to recharge and come back to work refreshed
- Learning opportunities in a truly international environment that will give you extensive responsibility but also guidance as you need it.
No agencies recruiters or outsourcing companies.
Hiring Process (remove if not applicable)
- Intro call screening with our Talent Squad(30mins)
- Competency based interview with Maaike (45mins)
- Case study(60mins)
- Final screening (60mins)
Please note that response times may be slower than usual as our recruitment team is currently on a welldeserved break until beginning of January. We appreciate your understanding and patience!
Equal opportunities
We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are where you come from what you believe in or what your dreams are we welcome you and look forward to receiving your application.
If your circumstances require any special arrangements at any stage of our interview process please let us know.
Were looking forward to hearing from you.
We kindly ask to apply in English.
Employment Type
Full Time
