Data Analyst
Data Analyst
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1 Vacancy
Job Description
Data Analyst/Engineer
Louisville KY
Long term
Rate: depending on experience and whether he is data analyst or data engineer
Must have skills: Customer Data Platforms (CDP)preferably mParticle and handson knowledge of Google and Meta Conversion APIs.
We are looking for an experienced Data Analyst with expertise in Customer Data Platforms (CDP) preferably mParticle and handson knowledge of Google and Meta Conversion APIs. The ideal candidate will have a proven track record of leveraging data to drive decisionmaking in the ecommerce domain with experience in the Quick Service Restaurant (QSR) industry being a strong plus. You will play a key role in analyzing customer data optimizing marketing performance and supporting business objectives through actionable insights.
Key Responsibilities Data Analysis & Insights
- Collect process and analyze customer and transactional data to provide actionable business insights.
- Develop and maintain reports dashboards and visualizations to monitor KPIs and performance metrics.
- Analyze data trends to inform business strategy especially in ecommerce and QSR contexts.
Customer Data Platform (CDP) Management
- Configure and manage mParticle (or other CDPs) to unify and activate customer data across platforms.
- Design and implement data flows tagging and event tracking within the CDP.
- Support marketing and product teams with customer segmentation and journey mapping.
Conversion API Integration & Optimization
- Implement and maintain Google and Meta Conversion APIs to enhance serverside tracking capabilities.
- Ensure data accuracy and reliability for ad tracking and campaign measurement.
- Collaborate with developers and marketing teams to troubleshoot and optimize conversion tracking setups.
DomainSpecific Analytics
- Leverage data to optimize the ecommerce customer journey focusing on cart conversion retention and repeat purchases.
- Analyze QSRspecific metrics like order velocity menuitem trends and drivethrough analytics where applicable.
Crossfunctional Collaboration
- Partner with marketing product and technology teams to ensure datadriven alignment with business objectives.
- Act as a subject matter expert in data analytics providing actionable recommendations to improve engagement sales and ROI.
Data Quality & Compliance
- Implement and monitor data quality checks to maintain accuracy and consistency.
- Ensure compliance with data privacy and security standards such as GDPR and CCPA.
Required Skills & Qualifications
- Bachelors degree in Data Science Analytics Computer Science Marketing or a related field.
- 3 years of experience in data analysis with a focus on ecommerce or QSR industries.
- Expertise in mParticle or similar CDPs including configuration data ingestion and audience activation.
- Proficient in Google and Meta Conversion APIs with experience in serverside tracking and optimization.
- Strong skills in SQL data visualization tools (e.g. Tableau Power BI Looker) and reporting.
- Familiarity with Google Tag Manager or other tag management systems.
- Experience in analyzing marketing campaigns customer segmentation and retention strategies.
- Excellent communication and collaboration skills for crossteam alignment.
Preferred Qualifications
- Advanced proficiency in scripting languages such as Python or R for data processing.
- Experience with other CDPs like Segment or Adobe Experience Platform.
- Knowledge of A/B testing frameworks and experimentation.
- Familiarity with QSR operational metrics and analytics use cases (e.g. order accuracy speed of service).
- Experience with cloud platforms (e.g. AWS Azure or Google Cloud) and big data technologies
Employment Type
Full Time
