Lead Strategist

A bit about the job

Were looking for an excellent Lead Strategist. This could be an ideal next move to clientside for a senior Planner / Strategist in a creative agency or an inhouse Strategist wanting to experience the world of fintech.

Based in our Marketing Insights & Planning team you will partner with our inhouse Creative and Media teams to deliver worldclass creative and marketing strategies. Based out of our London office this is a global role you will be working across brand and performance marketing campaigns across the UK Europe the Americas and APAC.

As a Lead Strategist you will have a solid understanding of the full marketing funnel and comms mix and are able to influence and persuade stakeholders at a senior level. We are looking for someone who is comfortable overseeing work delivered through traditional channels (e.g. TV OOH PR) as well as a keen understanding of paid social paid display and influencers.

You are experienced in bringing creative and media teams together delivering strategies and creative outputs that are appropriate for the specific channel. Youre comfortable partnering with media owners creatives copywriters and designers to oversee and develop creative work. You love the craft of planning getting under the skin of consumers how they interact with our category and translating that into coherent strategies.

What youll be doing

• Partnering with inhouse and agency creative and media teams to prepare compelling briefs and oversee the development of creative ensuring its fit for channel / marketing funnel

• Building tight relationships with channels (including paid social display and PR) to supercharge creative thinking

• Conducting indepth consumer research and creative testing through quant and qualitative methods interviews and desktop analysis converting findings into actionable insights

• Understanding the profiles behaviours and motivations of our target customers and socialising this information with the wider Marketing tribe to help get to compelling marketing plans and creative work

• Diving into the impact of campaigns and creative on commercial metrics and helping stakeholders understand how to optimise creative moving forward

• Understanding the requirements of specific markets and partnering with Regional Leads to deliver on regional marketing plans

Qualifications :

What youll bring to the role

• Ability to work in a dynamic fastmoving environment

• Experience working for global brands across multiple markets

• Proven track record in delivering impactful strategies for brands/clients (especially Tech Finance or B2B)

• Solid understanding of the full marketing funnel and how marketing / creative work should flex at each stage to drive commercial results

• Extensive experience in briefing and overseeing the development of creative ideas across a range of channels from ATL through to social display and influencers

Additional Information :

Whats in it for you

Youll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers.

Within Wise we operate in a flat structure youll be in charge of your own workload and focus areas giving you the chance to have a huge impact in one of the UKs fastest growing & most successful startups.

Salary:

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime