Category Manager - Tanzania
Posted on :
24-12-2024
Employer Active
1 Vacancy
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Jobs by Experience
5-7years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
24-12-2024
Job Description
Job Title: Category Manager Tanzania
Industry: Pharmaceutical/Healthcare Products
Reports to: Head of Business Unit
Jointly Reports to: Country Head
JOB PURPOSE
Ensure profitable development of assigned brands and any other brands that may be entrusted at both marketing and operational levels. Responsible for building and sustaining the brand equity of the brands. Lead the development and execution of the marketing strategies.
KEY DUTIES & RESPONSIBILITIES
Brand Management
Develop and implement marketing strategies to build the brand
Responsible for the elaboration and ensure the execution of the Marketing and Promotional plan for the brand
Prepare Brand Plans
Develop and implement promotional activities
Manage Brand Communication strategy
Manage the brand mix
Manage and coordinate all marketing advertising and promotional activities
Participate with Agency in the elaboration of the Marketing Plan
Premarket assessment in conjunction with authorities
Develop pricing strategies
Monitor marketing plan and objectives
Plan and organise trade activities and promotional events
Ensure timely implementation of marketing communication
Plan develop and implement marketing initiatives and activities to achieve brands objectives both short term and long term
Prepare and coordinate events marketing projects and advertising campaigns
Manage and keep record of advertising materials
Category Management
Design planograms and ensure perfect store
Planning of secondary displays and POSM
To check displays in store
Prepare plan de mass (by using market share data product segmentation and supplier guidelines)
Implementation and follow up implementation of planogram
Validate planogram with KAE
Financials
Annual budget planning (sales target advertising and promotional budgets)
Prepare budget by brand (economics trend new products campaign price adjustment)
Monitor review and report on all marketing activities
Determine and manage the A&P Budget
Report on ROI and KPI
Ensure that the marketing objectives are achieved measured and reported
Preparation of presentations and sales reports
Ensure monthly GP is achieved and follow up on GP (check change in unit price monitor sales report and take corrective actions)
Preparation of brand plan
Provide post event analysis and reporting
Budget monitoring for marketing expenses
Closely monitor and analyse sales and market share trends
Suppliers Management
Meet regularly with Suppliers to build effective relationships and promote the Cluster as a leading partner
Respect suppliers regulations regarding storage logistics distribution sales activities and pricing structures
Prepare and ensure suppliers business reviews are prepared in a timely manner
Liaise with suppliers for NPD set targets or strategic plans concerning brands
Prepare the monthly reports and attend to all queries in a timely manner
Prepare suppliers visit (business review trade visit & administration)
Main contact of suppliers
Build strong relationship with suppliers
Customer Relationship Management
Attend to all customer complaints
Took corrective measures in order to satisfy customer s needs
Handle customer complaints effectively in a timely manner
Visit Key Customers
Sales Forecasting
Update sales forecast and liaise with Supply Chain to efficiently manage and monitor stocks
Follow up of proper ordering and smooth flow of stocks and optimum stock levels
Align with calendar of activities
Review monthly sales forecast taking into account latest trends
Assess SFA and adjust forecast if need be
Promo Planning
Planning of promo: preworkings and analysis
Work with sales team to create and tract promotional activities
Ensure proper implementation of promotional and trade activities
Follow up with sales on demand plan
Ensure deadlines are respected for submission of TPR and followup on implementation
Responsible for the elaboration of the trade promotions in consultation with KAE
Stock Management
Analyse stock report and prepare action plan for depletion by brand skus and customer
Lead short expiry depletion plan
Analyse and validate impact for depletion (sales under cost unit cost finance by suppliers..)
Execute for depletion and follow up with sales team
Share plan for execution by sales team after cross checking physical availability in warehouse
Market Monitoring
Conduct market research to determine market requirements for existing and future products
Analyse the market product performance and launching of new products
Data analysis and interpretation
Research products to identify new opportunities
Continuous observation and monitoring of competition and their activities
Keep track of and evaluate the marketing activity of competitors
Undertake market research to remain competitive in the consumer market
Collect analyse and make use of information of the different media channels
Ensure market surveys and field researches are carried out for new products
Closely monitor and analyse and competitive activities
NPD
Conduct Market Analysis
Product trials and tasting
Prepare costing and sales forecast
Authorisation from Authorities
Define distribution channel
Prepare Price List for listing
Prepare listing documents: presentation and sales arguments
Identify and propose new areas of development
Reporting
Preparation of figures and presentation
Ensure timely sales and marketing reporting to suppliers and the Management
Service Excellence
Participate in the implementation of Service Excellence initiatives/ projects of the department.
Ensure that team members are fully engaged and committed to Service Excellence and that excellent service level are maintained at all times
Assess Service level on a continuous basis and address any matter impeding excellent service level
Handle and/or follow up on queries and complaints promptly and ensure that appropriate corrective actions are taken in a timely manner
Implement Service Excellence KPIs monitor and continuously improve service level of the department
Human Capital
Work closely with sales team
Provide product knowledge training to internal and external stakeholders
Coach and monitor work of subordinates
Motivate and promote team work with subordinates
Ensure positive and effective communication with subordinates and staff
Ensure that the responsibilities KPIs and accountabilities for all team members are defined communicated and understood
Develop performance standards assess and manage performance of team members
Lead and coach team members on Leadership Capabilities (as per IBL Leadership Framework)
Create and maintain a positive and conducive work environment where team members are engaged and willing to perform at maximum capacity.
Ensure that Human Capital initiatives including but not limited to Leadership Succession Plan and Great Place to Work are properly and successfully deployed within the department
Identify competency gaps manage learning and development plans and provide opportunities to team members to learn and grow
Identify areas of improvement with respect to discipline code of conduct team members engagement and address & resolve conflicts & issues
Ensure that all health and safety provisions and measures are properly adhered and complied with at all times
Ensure that the department comply with established policies and procedures company s standard practices as well as legal provisions as per prevailing legislation
Requirements
4. Qualifications Skills and other prerequisites
Qualifications
A B Com / master s degree in a Science Field
Supported with an MBA or Business and Finance Sales & Marketing or any other equivalent.
Experience
At least 5 years experience in all aspects of developing and managing marketing and sales strategies in the Pharma Industry.
Technical Knowledge & Skills
Strategic thinker & result oriented
Excellent analytical and leadership skills
Strong team player working with cross functional teams
Excellent communication negotiation influencing and interpersonal skills
Flexibility and adaptability
Marketing skills
Organisation and planning
Strategic thinking and decision making
Problem solving
Data analysis
Employment Type
Full Time
Key Skills
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