PPC Ads Specialist
PPC Ads Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- We welcome candidates from Indonesia and abroad
- Capability to work within the PST time zone is highly preferred
Tasks
PPC Strategy & Management:
- Develop and launch Google Ads campaigns for diverse verticals including luxury transportation services nationwide charter operations professional legal services and investorfocused property offerings.
- Utilize advanced targeting automated bidding strategies and segmentation to improve lead quality and cut costs.
- Integrate keyword insights and search trends from supporting channels to continuously refine campaign performance.
Analytics & Ongoing Optimization:
- Monitor KPIs such as Cost Per Lead (CPL) Conversion Rate and ROAS to ensure consistent improvement.
- Use GA4 Google Tag Manager and other analytics platforms to track campaign performance audience behavior and conversion paths.
- Implement systematic A/B and multivariate testing on ads landing pages and audience segments using data to drive actionable improvements.
Landing Page & Conversion Collaboration:
- Partner with designers developers and content creators to build and refine landing pages that maximize conversions.
- Recommend UX improvements based on user flow analysis and user behavior data.
- Create compelling ad copy aligned with distinct brand voices and audience expectations leveraging tools and team input for the best messaging approaches.
CrossChannel Insight & Tools:
- Stay current with industry trends algorithm updates and best practices in PPC and related channels.
- Use SEMrush Ahrefs and other keyword research tools for continuous campaign enhancement.
- Experience in other platforms like Meta and TikTok are nice but not required
Reporting & Communication:
- Provide detailed biweekly reports with insights recommendations and next steps.
- Attend virtual meetings (about 12 times per month) to align on strategies review performance and set new objectives.
- Offer daily oversight of campaigns and be prepared to react quickly to urgent requests or market shifts.
Requirements
Qualifications:
- Experience: 2 years of handson Google Ads management with verifiable success in leadfocused optimization.
- Technical Skills: Proficient in Google Ads GA4 Tag Manager and CMS platforms (e.g. WordPress) along with familiarity in using SEO and analytics tools (e.g. SEMrush Ahrefs).
- Analytical Mindset: Strong ability to interpret data and derive actionable insights directly influencing campaign optimizations.
- Creative & Strategic Thinking: Skilled at writing targeted ad copy suggesting landing page improvements and adapting strategies to varied audiences and sectors.
- Communication & Collaboration: Strong English skills and comfort working in a crossfunctional team environment. Organized and proactive able to handle multiple accounts with varying goals and timelines.
Work Environment:
- Fully remote with flexibility around U.S. business hours.
- Expect daily engagement with campaigns and stakeholders plus the ability to pivot strategies swiftly based on realtime data.
Employment Type
Full Time
Company Industry
Key Skills
- Facilities Management
- C
- JavaScript
- Application Programming
- Control Engineering
- Air Conditioning
