Role Overview:
The Digital Marketing Executive will be responsible for developing implementing and managing digital marketing campaigns that promote our company s products and services. This role involves working with multiple digital platforms monitoring campaign performance and optimizing strategies to meet business goals. You will play a crucial part in elevating our brand s online visibility and driving customer acquisition.
Key Responsibilities:
Digital Strategy: Develop and execute comprehensive digital marketing strategies that align with company goals focusing on lead generation brand awareness and conversion.
SEO & SEM: Manage and optimize SEO strategies to improve website rankings and run SEM campaigns to generate traffic and leads.
Content Creation: Collaborate with the content team to create compelling digital content for websites blogs emails and social media platforms.
Social Media Management: Oversee the company s presence on social media platforms including content planning posting and audience engagement.
Email Marketing: Develop and manage email marketing campaigns to nurture leads and engage existing customers.
Analytics & Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics and prepare detailed reports to track success and recommend improvements.
Paid Advertising: Manage PPC campaigns on Google Ads Facebook LinkedIn and other platforms to drive targeted traffic and conversions.
Budget Management: Plan and manage digital marketing budgets ensuring effective allocation of resources to achieve campaign objectives.
Lead Nurturing: Implement lead nurturing strategies including automation workflows and targeted campaigns to convert prospects into customers.
Qualifications:
Education: Bachelor s degree in Marketing Digital Marketing or a related field.
Experience: 13 years of experience in digital marketing with a focus on SEO SEM PPC social media
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