Digital Campaign Management
Proactively engage and maintain regular status and forward planning meetings and discussions with external digital agencies to define and align on audience targeting identification paid search and social content reach and engagement objectives as well as maintaining uptodate media budget expenditure.
Create campaign landing pages to test different user journeys and entry points using coding enhancements A/B testing multivariate testing and data analysis.
Website and eDM Development
Campaign and Social Channel Management
Website Content Management
Administrative Responsibilities
Maintains uptodate tracking of all website updates and requests received.
Support the Associate Director Digital Marketing in submitting the biannual department performance across all digital marketing deliverables.
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