Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai Delhi and Bangalore we have partnered with leading brands across verticals to conceptualize and execute datadriven marketing campaigns. Our clientele comprises of Niyo Kotak Tata Group IFFCO Tokio Bharti AXA Digit Angel Broking Motilal Oswal Reliance Digital Decathlon Apollo Group flydubai Thomas Cook Capgemini Aon and many more.
Know more: Ethinos.com
Role:
- Understanding campaign briefs and defining the target audience for the campaign.
- Understanding use of floodlights and creating floodlights from scratch. Identify tracking is in place.
- Endtoend setup of Display video and install campaigns in DV360 floodlight creative and campaign.
- Hands on experience working on Campaign Manager 360 (CM360) commonly known as DCM.
- Daily reporting which includes identifying and flagging issue/outliers in trends.
- Up to date with Basic metric in Google Analytics to correlate performance in DV360.
- Daily Campaign management including budget bids reports etc.
- Test different bidding methods/strategies and identifying which works best.
- Analyze campaign performance to identify trends and insights.
- Optimize DV campaigns w.r.t creatives placements and audiences.
- Internal coordination with different teams for daily tasks reports and performance.
- Create media plans based on the brief.
- Interact/coordinate directly with clients vendors and partners.
- Help with programmatic strategy for existing clients.
Location: Delhi Pune Navi Mumbai Bangalore
programmatic media buying,communication,digital