Advertising Operations Manager
Advertising Operations Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Location
Cheltenham UK
Type
FullTime Permanent
Welcome to Motel
Our story began during a road trip in the 1990s where our founders Will and Andy travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale which eventually led to the creation of stores. From there they began designing reworked vintage pieces and thus Motel was born.
Over 30 years and a team of 200 people later every piece of clothing we make is created with the same spirit of fun freedom and adventure as the road trip that first defined the brand. Were still ambitious and independent but now were a global team we work from an operational base in Worcester a design studio in London and a creative studio in Bali.
The role
As the Advertising Operations Manager you will be the key driver of our ad campaigns managing the endtoend process from creative brief to execution on TikTok and Meta (Facebook Instagram). Working closely with our creative media and stock management teams youll ensure that campaigns are not only eyecatching and onbrand but also strategically optimised based on product availability and inventory levels. Your goal will be to maximise ad performance while aligning with our inventory to prevent stockouts and capitalise on highperforming items.
Main tasks & responsibilities
- Own the entire ad campaign lifecycle on TikTok and Meta from conceptualization to golive ensuring campaigns are onbrand and engaging.
- Collaborate with the creative team to develop ad assets including video static and carousel formats tailored for maximum impact on TikTok and Meta platforms.
- Work with the media team to define audience segments placements and bid strategies that align with campaign goals.
- Monitor realtime performance of campaigns making datadriven adjustments to creative targeting and budget allocation to optimize engagement reach and conversions.
- Act as the primary liaison between the ad operations and stock management teams to ensure product availability aligns with ad demand.
- Identify and prioritize highperforming products for campaigns coordinating with the stock team to increase inventory where necessary or adjust ad focus as stock levels fluctuate.
- Analyze historical ad performance and stock trends to forecast inventory needs ensuring a steady supply of popular items during peak campaign periods.
- Generate weekly and monthly reports on campaign performance metrics including reach engagement conversion rates and ROAS.
- Provide insights on how stock levels impact ad performance working with the stock team to address inventory challenges that may impact campaign effectiveness.
- Present actionable recommendations to senior management based on campaign data and stock insights to improve future ad strategies.
- Lead A/B testing efforts for creatives captions audiences and placements to refine ad performance continually.
- Stay informed on TikTok and Meta advertising updates and industry trends ensuring Motel Rocks stays at the forefront of best practices and innovative approaches.
- Regularly analyze creative performance to determine which content types and formats are driving the best results advising the creative team on adjustments for future ads.
About you
- Experience: 3 years in digital advertising campaign management or a related field with handson experience managing TikTok and Meta (Facebook Instagram) ad campaigns from start to finish.
- Proven track record of running successful ad campaigns on TikTok and Meta with a strong understanding of each platforms ad formats creative best practices and analytics.
- Proficient in using analytics tools (e.g. Facebook Ads Manager TikTok Ads Manager Google Analytics) to track and report on campaign performance metrics.
- Excellent communication skills and the ability to work crossfunctionally with creative media and stock management teams to ensure alignment.
- Experience or strong understanding of stock management processes and how inventory levels impact ad strategy and performance.
- Ability to generate creative onbrand ad concepts that capture attention and drive engagement with a keen eye for visual storytelling.
- Ability to pivot and adapt quickly to changing stock levels and realtime campaign performance needs.
- Experience in fashion retail or ecommerce is highly preferred.
- Familiarity with project management tools (e.g. Asana Monday.com) to manage the ad campaign workflow and meet deadlines.
- Ability to interpret data and use insights to drive decisionmaking and improve campaign results.
Whats in it for you
- Competitive salary in line with industry benchmarking
- 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
- 25 days annual leave; with additional days for long service
- Birthday day off post probation
- Team socials and meetups
- Monthly wellbeing activities to support healthy wellbeing
- Tailored progression pathways
- A thorough health support service
- Access to professional support & mentoring
- Bonus Scheme for all employees paid out twice a year
- Motel discount
- Motel is a growth mentality company
- Option to work from home 2 days a week post probation
Employment Type
Full Time
