merchandisers job is to ensure that products are available at the right time place and quantity to boost sales and profits. Merchandisers perform a variety of tasks including:
Market research: Identify trends and consumer preferences by analyzing sales data
Product assortment: Plan the product range for a store or department based on market research
Pricing: Set or approve pricing strategies by analyzing competitors pricing and market trends
Visual displays: Create visual presentations to showcase products and attract customers
Inventory management: Manage inventory levels to ensure that products are readily available to customers
Sales analysis: Analyze sales data to determine the effectiveness of different merchandising strategies
Promotional planning: Plan and execute promotional campaigns sales events and product launches
Supplier relationship management: Build and maintain strong relationships with vendors and suppliers
Compliance and standards: Ensure compliance with company policies brand standards and regulatory requirements
Merchandisers need to be organized and able to work well under pressure because consumer markets are constantly changing. They also need to have mathematics skills to make precise calculations to ensure smooth supply chain operations.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation