Job Summary:
We are seeking a creative and techsavvy Digital Marketing Specialist with a passion for content creation and strategy. The ideal candidate will have expertise in digital marketing video editing Canva design SEO and content writing. You will be responsible for creating engaging multimedia content and developing strategies to drive online traffic increase brand awareness and optimize our digital presence.
Key Responsibilities:
- Content Creation:
- Develop and design eyecatching graphics presentations and social media posts using Canva.
- Produce and edit highquality videos for marketing campaigns social media and website content.
- Write clear concise and SEOfriendly blogs articles and social media posts to drive engagement.
- SEO Optimization:
- Conduct keyword research and use SEO best practices to drive organic traffic to our website and improve search engine rankings.
- Regularly monitor and report on the performance of SEO efforts suggesting improvements for optimization.
- Digital Marketing Strategy:
- Implement and manage digital marketing campaigns across various platforms including social media email marketing and search engines.
- Analyze and interpret website traffic conversion rates and social media engagement using Google Analytics and other tools.
- Social Media Management:
- Create and schedule engaging content across social media platforms (Facebook Instagram LinkedIn etc.).
- Track and respond to social media trends and manage paid campaigns for optimal reach and engagement.
- Collaboration:
- Work closely with the content and design teams to ensure cohesive branding and messaging.
- Assist with ad copywriting and video production planning for campaigns.
canva,design,digital marketing,social media,seo