Overview:
The Social Media Manager plays a crucial role in developing and implementing the organizations social media strategy. This role is responsible for creating engaging content managing the organizations social media accounts and analyzing the performance of social media campaigns to drive brand awareness and engagement.
Key Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement
- Create and manage social media content calendar
- Monitor listen and respond to the community on social media platforms
- Collaborate with marketing and design teams to create engaging multimedia content
- Analyze and report on social media performance metrics
- Stay updated on the latest social media trends and best practices
- Manage social media advertising campaigns
- Engage with influencers and brand advocates
- Respond to customer inquiries and comments on social media channels
- Manage and oversee social media accounts and profiles
- Track and analyze SEO and Google Analytics data
- Contribute to the development of social media marketing strategies
- Develop and manage partnerships with other brands and influencers
- Stay informed about industry trends and best practices
Required Qualifications:
- Bachelors degree in Marketing Communications or related field
- Proven experience as a Social Media Manager or similar role
- Strong understanding of social media platforms and their respective audiences
- Experience with social media management tools such as Buffer Hootsuite or Sprout Social
- Experience in content creation and copywriting
- Knowledge of SEO keyword research and Google Analytics
- Excellent communication and interpersonal skills
- Strong project management and organizational skills
- Ability to brainstorm and develop creative and engaging content
- Experience with social media advertising and analytics
- Ability to work effectively in a fastpaced environment
- Uptodate with the latest trends and best practices in social media
- Ability to manage multiple social media accounts
- Strong analytical and reporting skills
- Experience in community management and engagement
content creation,social media analytics,community management,copywriting,marketing strategy,campaigns,brand awareness,engaging content