JD for MSClarity Analyst
MS Clarity Analyst role is to help deliver analytics for multiple web properties and support rhythm of business for multiple business stakeholders.
You will work with clients marketing and business partners to define Key Performance Indicators (KPIs) for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
Responsibilities
Full responsibility for analytics needs across customer analytics platforms
Gathers interprets and uses complex data to develop actionable steps that will improve processes and optimize results
Generate reports using available analytical tools and providing insights and recommendations based on data
Proactively identifies issues and recommends resolutions working closely with key business stakeholder to offer alternatives and enhancements
Deliver clear and actionable recommendations to improve and optimize the customer experience
Apply industry knowledge to interpret data and improve performance
Keep abreast of industry news and trends
Requirements:
Experience with MSClarity is must and knowledge on Adobe Analytics preferred
Experience in Web Analytics & Digital Marketing domain
Excellent presentation and data visualisation skills
Excellent problem solving analytical and critical thinking skills
Excellent written and verbal communication skills
Experience handling Structured (SQL Server Kusto) RDBMS and unstructured datasets (Cosmos DB).
Degree educated Computer Science Mathematics or an analytical / marketing business discipline
Adobe Analytics certifications are a plus
Good to have knowledge of Advanced Excel
Good to have knowledge of source control system (Git / GitHub) Azure DevOps methodology.
Good to have knowledge on programming languages such as SQL DAX scripting languages (Scope Python)
unstructured data,web analytics,problem solving,structured data,degree in computer science/mathematics/analytical or marketing business discipline,rdbms,communication,data visualization,digital marketing,adobe analytics,msclarity,azure devops,advanced excel,sql,source control system (git/github),analytics,adobe analytics certification,programming languages (sql, dax, scope, python)