- Campaign Development: Design and implement automated marketing campaigns including email marketing lead nurturing and lead scoring using Eloqua.
- Data Integration Management: Oversee data integrations between Eloqua and CRM systems such as Salesforce and Microsoft Dynamics.
- Lead Scoring and Segmentation: Develop and refine lead scoring models and audience segmentation strategies.
- Configuration and API Integration: Configure Eloqua settings including API integrations to enhance functionality.
- Performance Optimization: Conduct A/B testing optimize workflows monitor campaign performance and generate insightful reports.
- Training and Support: Provide training and ongoing support for team members and stakeholders on Eloqua best practices and features.
Explanation:
This role focuses on Eloqua a marketing automation tool that facilitates campaign development lead nurturing and data management. The Senior Developer position requires substantial experience in managing complex automation tasks and leading a team while the Junior Developer role emphasizes campaign execution data management and system configuration.
4o mini
api integration,data,lead scoring,report building,segmentation,lead nurturing,microsoft dynamics,management,a/b testing,api,integration,automation,email marketing,crm integration,eloqua,performance optimization,campaign development,reporting,salesforce