drjobs Campaigns Marketing Manager DMart

Campaigns Marketing Manager DMart

Employer Active

1 Vacancy
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Job Location drjobs

Taguig - Philippines

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

We are looking for a Campaigns Marketing Manager for DMart to join our growing business!

Responsibilities

1. Campaign Planning & Execution:

  • Strategy Development: Lead the creation and execution of integrated marketing campaigns to support business objectives such as increasing online sales launching new products or driving customer loyalty.

  • Campaign Calendar: Develop and manage a campaign calendar to ensure timely and effective execution of seasonal and promotional marketing activities. 

  • CrossChannel Marketing: Plan and execute campaigns across multiple channels including email marketing paid search display ads social media influencer partnerships content marketing and inapp promotions.

  • Promotions & Offers: Design and implement promotional strategies (discounts bundles flash sales etc.) to incentivize purchases and increase customer acquisition and retention.

2. DataDriven Campaign Optimization:

  • Analytics & Reporting: Analyze campaign performance using tools like Google Analytics social media insights and eCommerce platform data. Provide regular performance reports to senior leadership highlighting key metrics (ROI customer acquisition conversion rates etc.).

  • A/B Testing: Continuously optimize campaigns through A/B testing learning from user behavior to refine targeting messaging and design for higher engagement and conversion.

  • Customer Insights: Leverage customer data and market research to segment target audiences refine messaging and tailor campaigns based on customer preferences and behaviors.

3. CrossFunctional Collaboration:

  • Category and Commercial Team: Work closely with the Category and Commercial Team to ensure that the right products are promoted and that campaigns align with product availability pricing and inventory management.

  • Marketing Team: Partner with the Marketing team to develop highquality onbrand campaign assets including ads email templates banners and social media content.

4. Brand Building & Customer Engagement:

  • Brand Consistency: Ensure that all campaigns align with the companys brand voice messaging and values. Maintain a cohesive brand experience across all touchpoints.

  • Customer Retention: Develop and execute customer retention campaigns (loyalty programs reengagement strategies etc.) to increase lifetime customer value and foster longterm relationships.

  • Community Building: Use social media and email channels to engage with customers create brand advocates and foster a sense of community around the brand.

5. Budget Management:

  • Campaign Budgets: Manage campaign budgets effectively ensuring that resources are allocated appropriately to maximize ROI and campaign success.

  • Cost Efficiency: Track spend across all marketing channels and optimize for costeffectiveness ensuring marketing efforts are driving measurable results within budget constraints.

7. Market Research & Competitive Analysis:

  • Market Trends: Stay uptodate with industry trends consumer behavior and competitive activity in the grocery Quick Commerce space.

  • Competitive Benchmarking: Analyze competitor campaigns and identify opportunities for differentiation and improvement in campaign strategies.


Qualifications :

Requirements

  • At least 34 years of experience in marketing with a focus on campaign management digital marketing and eCommerce.

  • Proven experience in the grocery FMCG (FastMoving Consumer Goods) CPG (Consumer Packaged Goods) or eCommerce industries is highly preferred.

  • Strong understanding of eCommerce platforms and online consumer behavior particularly in the grocery and retail sector.

  • Experience in developing integrated marketing strategies across digital and traditional marketing channels.

  • Expertise in digital marketing tools and platforms (e.g. Google Ads Facebook Ads Google Analytics Shopify etc.).

  • Excellent project management skills with the ability to lead campaigns from concept to execution.

  • Strong analytical skills with a datadriven approach to decisionmaking and performance optimization.

  • Creative and innovative mindset with the ability to develop engaging content that resonates with the target audience.

  • Exceptional communication and collaboration skills to work crossfunctionally with various teams.


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

About Company

Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.