SEO specilaist or Content writer edtech only
SEO specilaist or Content writer edtech only
Posted on :
20-12-2024
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1 Vacancy
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Job Description
Overview
The SEO and Content Writer in the EdTech sector plays a crucial role in driving organic traffic and enhancing the online presence of our educational products. This position is essential for creating engaging informative and optimized content that resonates with our target audience including students educators and parents. By combining expertise in search engine optimization with exceptional writing skills the SEO and Content Writer will help improve our websites positioning on search engines ultimately increasing visibility user engagement and conversion rates. This role requires an understanding of educational trends and the ability to generate compelling content that positions our brand as a thought leader in the edtech industry. The ideal candidate should be adaptable eager to learn and passionate about education technology and content marketing.
Key Responsibilities
- Conduct thorough keyword research to inform content strategy and optimization.
- Create highquality engaging and informative content tailored for the education sector.
- Optimize existing content for improved SEO performance.
- Collaborate with the marketing team to develop and execute content strategies.
- Write blog posts articles whitepapers and case studies relevant to edtech.
- Maintain a content calendar to ensure timely delivery of articles and updates.
- Analyze website performance using SEO tools to identify areas for improvement.
- Implement onpage and offpage SEO strategies to enhance search engine rankings.
- Monitor content performance through analytics and adjust strategies accordingly.
- Stay updated on SEO best practices and trends in educational technology.
- Engage with audiences via social media to promote content and gather insights.
- Ensure all content aligns with brand guidelines and tone of voice.
- Edit and proofread content for clarity grammar and factual accuracy.
- Work with subject matter experts to ensure content authenticity and accuracy.
- Develop compelling calls to action to encourage user engagement and conversion.
Required Qualifications
- Bachelor s degree in Marketing Communication English or related field.
- Proven experience in SEO and content writing preferably in the edtech industry.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with SEO tools such as Google Analytics SEMrush or Moz.
- Exceptional writing editing and proofreading skills.
- Ability to adapt writing style for different audiences and platforms.
- Familiarity with content management systems (CMS) like WordPress.
- Basic understanding of HTML and web publishing.
- Proven track record of producing successful content marketing campaigns.
- Highly organized with excellent time management skills.
- Strong research skills to gather insights and information.
- Creative thinker with the ability to generate unique content ideas.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Passion for education and technology.
- Willingness to continuously learn and adapt to industry changes.
social media,content writing,content management systems,content marketing,moz,google analytics,keyword research,technical seo,time management,semrush,editing,seo,proofreading,content creation,html,copywriting,writer,edtech
Employment Type
Full Time
Key Skills
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