- Work at both the strategic and tactical levels to shape overall marketing strategy identify new customer engagement opportunities measure and optimize campaigns develop new tactics and solve problems.
- Help develop and deliver marketing strategies tactics and results that align with program product and business goals.
- Drive demand generation and generate highquality marketing qualified leads for the sales team by assisting with tactical marketing plans for new and existing portfolio products and market segments.
- Develop and implement internal marketing programs to raise awareness and assist with uptodate content and collateral for the sales distribution and management teams.
- Support sales and help drive distribution by developing and maintaining technical relationships with new and existing customers in the assigned territory/region with existing products.
- Track key competitors and their activities develop competitive analysis reports to help develop opportunities to grow based on market competitive landscape and future product needs.
- Participate in negotiations as required and provide feedback to the Division to capture new business and/or maximize profitability.
- Work with cross functional teams (Sales Distribution Product Marketing Planning Engineering Customer Service etc.) to ensure customer success while meeting revenue targets and division expectations.
- Develop format maintain and organize content for sales distribution and customer presentations.
- Assist sales/distribution with customer application and technical related questions.
- Work with Product Marketing Managers to understand and maintain competitive market pricing.
- Occasional travel to support new business opportunities trade shows and technology focused meetings.
Qualifications :
Education:
- Bachelors degree in Technical Engineering Marketing Business Communications or a related field (or equivalent experience).
Experience:
- 13 years of experience in marketing preferably in a regional or local marketing role.
- Technical knowledge in Electronics and System Design at component level.
- Experience with CRM Tools
Skills:
- Strong verbal and written communication skills.
- Proficient in Microsoft Office Suite (Excel PowerPoint Word)
- Ability to work collaboratively in a fastpaced environment.
- Strong attention to detail and organizational skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative mindset with the ability to adapt marketing materials to regional needs.
Key Attributes:
- Adaptability: Able to quickly pivot in response to changing market conditions and company priorities.
- TeamOriented: Works effectively in a team environment collaborating with crossfunctional departments.
- Proactive: Takes initiative to identify opportunities and drive projects forward with minimal supervision.
- CustomerFocused: Understands the needs and preferences of the regional customer base and tailors marketing strategies accordingly.
Working Environment:
- This role will be remote with occasional travel required for regional events or activations.
- The Associate Regional Marketing Engineer will work in a dynamic teamoriented environment with opportunities for learning and growth.
This Associate Regional Marketing Engineer role offers the opportunity to gain handson experience in a fastpaced highimpact area of the business while contributing to the success of regional marketing initiatives.
Remote Work :
Yes
Employment Type :
Fulltime