Job Description
Position Title: Brand Manager
Location: Mumbai
Education Qualification: Bachelor s in Marketing/Business Administration/MBA
Experience: 35 years
Position Overview:
We are seeking a proactive and resultsdriven Brand Manager to join our dynamic team. This role is pivotal in driving the companys growth through the effective activation of marketing strategies and robust business development initiatives. Additionally the manager will implement a alternate channel strategy to drive incremental revenue.
Key Responsibilities:
- Creating & executing the annual marketing plan for the year to enable sales team to achieve primary sales target for the year.
- Build productspecific strategies using the 4Ps to drive sales and improve our market share.
- Customer Activation
- Digital strategy asset creation content calendar execution & KPI achievement.
- Fuel strategies with deep market insights keeping abreast of trends and competitor movements.
- Direct the annual range review and 4P planning process creating success models that the Sales team can deliver.
- Lead new and innovative channel strategies ensuring incremental revenue of the category.
What we are looking for:
- Master s degree in Marketing Business Administration or a related field.
- Solid background in brand marketing with a proven track record of crafting compelling customer marketing actions.
- Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions.
- 35 years of strong experience.
Additional Information:
- This position will require travel for conferences CMEs RTMs and other events.
- Flexibility to work outside regular business hours may be required to support business operations.
Skill for success:
Trade Marketing Customer Insights; Category Analysis Collaboration and partnership skills Channel strategy Digital analytics growth marketing.
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