Take responsible for driving strategies to improve revenue performance optimize channels improve rate parity and champion best practices defined by the MEAPAC Digital & Ecommerce specialist teams.
Take responsible for providing expert support to hotel teams and you will serve as the foremost advocate for digital and e commerce excellence throughout the perimeter of countries.
Drive consistent application of regional and global digital and e commerce standards implemented across the portfolio of hotels.
Collaborate with Commercial Performance teams to plan annual campaign and activation needs
Support hotels in developing Digital marketing strategies including support on budget preparation.
Support hotels to improve Digital marketing practices advocating for the use of Property Commercial Audits and action plans.
Ensure that all hotels within the region adhere to digital best practices established by the Digital & ECommerce Specialist team in MEAPAC.
Deliver Digital & E commerce training programs to educate and empower relevant stakeholders across the region including property level teams.
Develop talent and expertise across the in hotel Digital teams .
Partner with RM team teams to review hotel pricing strategies that align with Accors overall strategy and support on ensuring rate parity across distribution channels.
Serve as the primary point of contact and support for hotels regarding OTA marketing activations
Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
Qualifications :
A bachelors degree in a related field
Minimum 5 years experience in Digital performance role
Flexibility to travel within the Asia region
Strong communication skills in English and Thai are essential for this role.
Strong communication skills across functions teams and geographical hubs
Strong understanding of current digital marketing concepts and trends
Balancing the diverse needs and priorities of different hotels and stakeholders within the region while adhering to Accors global digital and e commerce standards.
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