This role is for one of the Weekdays clients
Key Responsibilities:
- Brand Strategy Development:
- Craft comprehensive branding strategies tailored to client objectives.
- Define brand positioning target audiences and key messaging to ensure consistency and market alignment.
- Brand Identity Management:
- Lead the creation and maintenance of cohesive brand identities including logos color palettes typography and other visual elements.
- Ensure the brand identity is consistent across all client touchpoints and channels.
- Client Collaboration:
- Serve as the primary liaison with clients to understand their business needs and objectives.
- Foster strong client relationships by maintaining clear consistent communication and providing expert guidance.
- Market Research:
- Conduct indepth market research to stay informed on industry trends consumer behavior and competitive landscapes.
- Use research insights to inform branding strategies and recommend innovative approaches.
- Brand Campaigns:
- Conceptualize plan and oversee brand campaigns including content production and execution across digital print and other media.
- Monitor campaign progress and ensure alignment with brand objectives and timelines.
- Team Collaboration:
- Work closely with internal teams including graphic designers content creators and marketing specialists to execute brand strategies.
- Act as a leader and mentor within the team to ensure the highest quality of creative output.
- Performance Analysis:
- Measure the effectiveness of brand strategies and campaigns using datadriven insights.
- Continuously refine strategies to optimize results and meet client goals.
Skills and Qualifications:
- Minimum of 1 year of experience in branding or marketing ideally with startups or small businesses.
- Strong understanding of brand identity positioning and storytelling principles.
- Proven experience in developing effective branding strategies and executing impactful campaigns.
- Exceptional communication skills to articulate ideas and foster collaboration with clients and teams.
- Demonstrated ability to lead crossfunctional teams and manage multiple projects simultaneously.
- A creative and strategic mindset with a passion for innovation and problemsolving.
- Proficiency in brand management tools market research techniques and project management software.
Personal Attributes:
- Passionate: A deep interest in branding marketing and design trends.
- ResultsOriented: Focused on delivering quality outcomes that drive client success.
- Collaborative: A team player who values shared input and diverse perspectives.
- Confident but Humble: Open to feedback while confident in expertise and skills.
- Accountable: Dedicated to ethical practices and delivering on commitments.
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