Campaign Manager
Campaign Manager
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
What is Jar
The Jar app is a financial fitness platform that enables users to save fixed amounts starting as low as 10 in 24K digital gold. Users can conveniently convert their savings into cash or physical gold anytime. With 3 million users an average rating of 4.6 and being recognized as the Wealth Tech Startup of the Year for three consecutive years we are proud to be among the top 3 in India for UPI autopay transactions processing over 1 million transactions daily.
Jar also effortlessly facilitates investments by enabling users to save while they spend utilizing our roundoff method like a digital piggy bank.
Founded by Misbah Ashraf former founder of communityfocused ecommerce platform Marsplay and Nishchay AG former director and founding member at mobility startup Bounce Jars unwavering mission is to shatter psychological barriers to saving and investing thus spearheading the Financial Fitness revolution for Bharat.
At Jar we believe that savings are just the beginning for our customers. We want to walk alongside them through every step of their financial journey which is why we have now expanded our offerings to meet those needs.
Our Offerings:
Jar Ready Cash
Jar Ready Cash is Jars loan product with a 100% digital journey no paperwork and quick disbursals so that customers can access credit conveniently. With flexible repayments and help just a click away customers dont have to break their savings when an emergency comes calling.
Nek
Nek is an affordable luxury jewellery brand that is powered by Jar. It is the culmination of what we know best; affordability the value of gold and crafting incredible connections. Neks wide collection of silver and gold jewellery is made with meticulous artisanship to celebrate you and find the magic in every occasion.
Responsibilities
- Take ownership of developing and executing campaigns to boost user activation engagement and conversion across inapp and external platforms.
- Analyze campaign performance daily identifying areas for improvement and adjusting strategies accordingly.
- Collaborate with crossfunctional teams for target segmentation messaging and channel selection.
- Experiment with campaign tactics to enhance conversion rates using datadriven decisions.
- Create detailed campaign plans and provide regular performance reports to stakeholders.
- Develop and execute playbooks to introduce users to new and existing features and offerings.
- Analyze user journeys for insights and recommendations leveraging A/B testing to improve traffic and funnel performance.
What are we looking for
- Experience managing product/user growth campaigns preferably in Fintech or consumer tech product companies.
- Strong understanding of product growth dynamics and ability to work effectively with stakeholders.
- Keen eye for effective copy and design.
- Proficiency with marketing and analytics tools such as Clevertap Amplitude and Moengage.
- Growth mindset with a desire to learn and adapt to new tools and technologies.
- Exceptional problemsolving skills and datadriven decisionmaking abilities.
- Handson experience with CRM and push notification tools.
- Strong understanding of B2C and ecommerce marketing principles.
From the Founders Desk:
As founders we take a great deal of pride in how far Jar has come as a company not just in terms of the product and service we have built but because of the many incredible people who have trusted us and joined us on our journey. At Jar were working on solutions that could positively impact over 400 million Indians who find themselves stalled on their financial journey.
Its not something we can solve alone; it takes the collective effort and innovation of a great number of people to do that. Its only natural then that we look for problem solvers and collaborators people who fail fast learn just as quickly from those failures and boldly offer unconventional insight and perspective when faced with challenges.
We know that the next great idea can come from anyone and we strive to foster the kind of environment where those ideas get carried to execution without losing their greatness. No matter what their stint at Jar was like we want our team to look back on it and feel like they learned grew and succeeded just as Jar did. If that sounds a little scary a little difficult but also interesting and exciting then youll probably fit right in.
Why join Jar you ask
Jar is a diverse and inclusive workplace which embraces ideas and perspectives of all employees and recognises their efforts and contributions regardless of ethnicity. Our workspace also boasts a great blend of youth and experience which helps us maintain a transparent culture with no micromanagement. We also have flexible working hours and provide medical insurance to all employees.
b2c,marketing analytics,campaign management,b2c marketing,analytical skills,user activation,engagement,cross-functional collaboration,e-commerce marketing,crm,data analysis,a/b testing,conversion optimization,p&l management,ecommerce
Employment Type
Full Time
Key Skills
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