Senior Brand Manager

• Channel onboarding/Marketplace onboarding
• PPC Management
• SEO and Listing Optimization
• Content creation and creative optimization
• Storefront management
• Brand Strategy
• Inventory Forecasting
• Fulfillment and Shipping
• Brand Hygiene
• Data insights analysis
• Ensuring compliance for global markets

• Successfully manage clients accounts assigned with a focus on value add and retention and client communication. KPI: Churn rate under 5% per month.
• Will act as a direct liaison between clients and TAG.
• Facilitate core TAG services of PPC SEO Design Catalog merchandising and troubleshooting.
• Handle between 1215 Client Accounts.
• Brand Managers are the backbone of the company directly responsible for our client accounts.

• Be Prepared: Be prepared for meetings. Have written notes outlined and planned for every call. (Amazon Specialists can help you prepare these) Meetings with clients should be sales focused with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales.
• Deescalate: Know your stuff and your accounts. If a client is upset be ready to come back to them with facts and actions to correct. Work to deescalate tricky situations. Proactively create buyin to avoid the need for reactive repair.
• Keep Relationships in Mind: Be an expert communicator and facilitator. Proactively delegate down and communicate up to senior leadership.
• Know when to ask for help. Don t let client complaints build up reach out to your Director at the first sign of trouble.
• Take ownership of your accounts. Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens be ready to take ownership and do what it takes to get things back on track.
• For a relationship to grow you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper.

• Manage a team of PPC Specialists & Amazon Account Specialists to deliver on the Client Identified KPI s.
• In addition to client services this position is also a leadership position and following the completion of training brand managers will be expected to lead a small team of Amazon specialists who will assist the manager with delivering TAG services to the client.
• Delegate to Elevate: Be an expert delegator. With 12 accounts it will be impossible to do everything yourself. You must delegate tasks properly to your direct reports and the TAG teams follow up on delegations hold staff accountable and report back to the client.
• Soft on people but Tough on Issues: Treat staff and clients better than a Taj Hotel Employee but be as responsible on the P&L as a hedge fund is to drive growth.

• Proactively provide strategy for the account communicate with the client and ensure TAG process and deliverables are met.
• Strategy: Understand and learn the brand and its strategy from day one.
• Identify pain points from client feedback and self audit.
• Develop a tailored plan for the client help the client understand all the ways TAG adds value through its many teams and processes.
• Lead and guide the client through the TAG process. Be their personal coach and let the TAG machine do its magic
• Ensure the client receives promised actions deliverables and milestones without the client having to follow up and ask.
• Every client should be communicated with daily.

• Your Asana (task management) boards must be neat organized and followed up on.
• KPI: Have a firm handle of what is going on all accounts. You should also guide your direct reports to do the same.
• Attention to detail: In addition to project management you should QA deliverables with your specialists to ensure that deliverables are error free and ready to present.
• You should be willing to help in creating SOPs and Improve SOP s based on client feedback.

1. Minimum 3 years of experience or comparable knowledge with Amazon Seller Central with a strong understanding of flat files inventory management FBA process reinstatements case filing Amazon PPC advertising brand registry troubleshooting basic Amazon SEO and keyword research
2. Preferred 1 year of experience in an agency setting with the ability to handle multiple demands prioritize tasks and manage evolving client needs in a fastpaced environment.
3. Preferred 1 year of experience in successfully managing multiple client accounts focused on adding value driving retention and ensuring clear consistent communication with clients. Skilled in leading client meetings developing effective agendas and conducting calls aimed at increasing client sales and achieving measurable success.
4. Expertise in G Suite / Google Sheets with 55 WPM (Typing Speed).
5. Data Analysis skills with expertise in tracking and interpreting key performance metrics (e.g. ACoS TACoS CTR CPC) to optimize ROI.
6. Experience in SOP Development and process improvement to create efficient workflows within the advertising team.
7. Experience of Helium 10:

• Product Research Black Box
• Keyword Research Magnet & Cerebro
• Analytics Keyword Tracker

• Amazon Ads Foundations Certification
• Sponsored Ads Certification
• Sponsored Ads Advanced Certification
• Video Ads Certification
• Campaign Optimization Certification
• Amazon DSP Certification
• Amazon DSP Advanced Certification
• Amazon Ads Retail Certification
• Amazon Ads Advanced Retail Certification

1. Experienced with tools such as Slack and Asana (or comparable tools) for communication and project management.
2. Skilled in building strong trustbased relationships with clients serving as the gatekeeper for client accounts and nurturing longterm partnerships.Skilled in hiring performance management and professional development to maintain a highperforming team aligned with agency goals.
3. SEMrush or Ahrefs SEO Certification (for indepth keyword and analytics skills).
4. Google Analytics Certification (for data insights and client reporting).
5. Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) (for structured process management).
6. Asana Project Management Certification.

• Multiple Yourself/Willingness to Train: 11 11. Empower team members to lead and operate independently.
• Soft on the People Tough on the Issue: Show empathy to people but not to problems. Handle Issues aggressively.
• Competitive Nature Hates to Lose: Cultivate a drive for excellence and resilience.
• Extreme Ownership: Acceptance is the first step to resolution. Take responsibility for both wins and losses.
• Radical Candor: Communicate honestly and respectfully to drive growth.
• Learning: Continuously seeking knowledge and growth to stay ahead in an everevolving industry.
• Eagerness: Demonstrating a proactive and enthusiastic attitude toward challenges and new opportunities.
• Consistent Communication: Maintaining clear transparent and timely communication across all levels of the organization.
• Tech Savvy: Embracing technology and staying uptodate with tools and trends to drive efficiency and innovation.

• Work Hours: 46 hours a week with 8 hours per day.
• Competitive Salary: Attractive base salary.
• Work From Home: Permanent WFH setup provided you excel at your job
• A dual Monitor setup is required (at least 8GB of RAM) 50 MBPS Internet Speed.
• Learning Resources: Unlimited access to our SOP Library to support your professional development.
• Career Growth: Clear path to advance to Account Director with the opportunity to manage 60 brands.
• Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.

1. Diverse Experience: Collaborate with a variety of overseas customers and global brands across multiple categories gaining valuable insights into diverse market dynamics.
2. Expert Collaboration: Partner with industry gurus and passionate teams who are committed to excellence and innovation.
3. Empowered Environment: Embrace a culture of selfownership that empowers you to take initiative and make an impact without micromanagement.
4. CuttingEdge Tools: Utilize the most advanced tools and technologies that keep you updated and enable smart working empowering you to achieve success.
5. Clear Growth Path: Experience a welldefined career trajectory with transparent steps to help you advance.
6. Open Culture: Thrive in a friendly and inclusive environment that encourages open communication collaboration and teamwork.

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