Google AnalyticsWeb Analytics - SME
Google AnalyticsWeb Analytics - SME
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Salary Not Disclosed
1 Vacancy
Job Description
The candidate must have 812 years of experience in Google Analytics/Web Analytics with a proven record of accomplishment of successfully delivering results in a fastpaced environment.
This role will support the designing and delivering analytics data collection strategies to enable analysis of customer acquisition through marketing and advertising platforms customer behavior conversion and commercial performance as well as supporting MarTech personalization objectives and data science use cases.
Responsibilities
- Ownership of the development and maintenance of our digital data collection methodologies
- Be the technical bridge between nontechnical stakeholders and technical teams eliciting and interpreting business objectives into analytical requirements and technical designs.
- Design and deploy scripts and tags on web native apps and adaptive app pages via tag management systems or by working with development partners.
- Create automated testing methodologies to ensure data is captured consistently is always present and accurate and we are alerted to changes before they become significant or lengthy issues.
- Hand over solutions back to analytics team members and wider digital analytics users to ensure Company gets value from the created data.
- Collaborate with a wider team including external partners to coordinate delivery of work.
NEED TO HAVE
- Expertise in setting up and managing Google Analytics 4 including event tracking custom dimensions and data import.
- Proficiency in Google Analytics setup including tracking code implementation goal and funnel configuration and data filtering.
- Expertise in creating custom dimensions metrics and event tracking to capture unique data points.
- Advanced knowledge of Google Analytics reporting including creating and customizing dashboards and reports.
- Experience with Google Tag Manager for streamlined tag implementation and management.
- Familiarity with other Google tools such as Google Search Console and Google Data Studio for a holistic view of website performance.
- Understanding of data privacy regulations such as GDPR and CCPA and their impact on data collection and reporting.
- Ensure that the existing aggregate tables (data mart) are able to support a new set of granular funnel reports (across app and web) and user engagement reports for key site areas: PDP PLP Checkout MyAccount
- Construct additional reporting tables on top of the data mart to facilitate these new reports
- Build or collaborate with the reporting team to build out the reports mentioned above.Provide insight from reports
Qualifications :
- 8 years experience working with Digital Analytics tools and associated data collection such as Google Analytics Adobe Analytics Amplitude.
- 3 years experience deploying marketing and advertising tags such as Google Ads Meta AWIN Criteo
- 3 years front end development experience working in JavaScript HTML CSS.
- Experience designing data collection methodologies for client and serverside data collection data layer designs working on both web and mobile apps adaptive and native and virtual pages.
- Familiarity with agile workflows through JIRA or Azure DevOps.
- A curious problem solver eager to continuously develop skills.
- Able to communicate effectively across varying levels of data literacy and seniority.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
