Marketing Clients Lead Transportation - Hybrid US

AECOM is seeking a Marketing & Clients Lead for our Global Transportation business line. 

This position will offer flexibility for hybrid work schedules (to include a combination of inoffice presence and virtual/telecommute) to be based from a variety of locations in the US or Canada.

The Marketing and Clients Lead will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy.  They will develop and implement measurable clientfocused and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement.

They will be an integral part of both the Transportation Business Line leadership team and the Enterprise Strategic Marketing team; and be expected to collaborate extensively within those teams as well as across a global network of teams liaising with business development leaders operations and regional marketing teams

They will be responsible for meeting a series of KPIs including contributing to the financial success of the Transportation Business Line.

They will demonstrate understanding and experience of brand marketing strategy development strategy delivery business development CAM marketing communications and client experience; in support of the prepositioning and capture of key pursuits.

They will provide a strong client focus championing the voice of the client by defining prioritizing and leading the development of insights strategies and marketing plans aligned with business and marketing goals.

Responsibilities:

• Leads the development of insights about AECOM its environment and its clients that impact the Global Business Line including NPS Client Listening bid feedback and the development of trends through the use of Salesforce Qualtrics Insight and desk top research.
• Promotes a strong client focus and leads marketing strategy formulation and implementation.
• Leads the alignment of the marketing strategy for the  Transportation Business Line ensuring that plans cover the whole client journey and align with the regional business line plans
• Working with the CAMs and the Director of Client Experience leads the development of the desired client experience  to drive loyalty and client advocacy.
• Uses a deep understanding of clients to influence how AECOM measures the client experience.
• Supports the transportation business line in delivering activities that enhance satisfaction and experience.
• Supports the development of brand strategy and articulates desired brand positioning in key transportation sectors.
• Develops prepositioning strategies to support the capture of identified key pursuits.
• Collaborating with the regions develops targeted pursuitdriven businessline specific campaigns that prove return on investment.
   

Attributes/skills

• Selfstarter with the ability to work as a positive energized and adaptable team member
• Creative thinker with the ability to think outside of the box bring forward new ideas and highlight different perspectives
• Exceptional collaborative influencing skills
• Highly developed written and oral communication skills including the ability to present ideas and influence senior leaders.
• Extremely strong relationship building skills.
• Demonstrated ability to champion and drive ideas/programs
• Excellent organizational and time management skills able to work under pressure and prioritize effectively
• Able to demonstrate passion energy and drive especially in the face of resistance. 

Qualifications :

Minimum Requirements

• BA/BS plus 10 years of relevant marketing experience or demonstrated equivalency of experience and/or education including  2 years of leadership experience.

Preferred Qualifications

• Formal marketing training or qualification (e.g. CIM).
• Global organization experience preferable but not essential.
• Proven experience with brand marketing strategy (development & delivery) business development and client account management and marketing communications
• Experience developing & implementing strategic marketing initiatives and campaigns with a focus on prepositioning and capture.

Remote Work :

No

Employment Type :

Fulltime