Senior Manager Content Marketing

The Senior Manager Content Marketing will be responsible for developing implementing and managing the overall content strategy for our SaaS products. You will lead the creation of engaging highquality content that drives awareness generates leads and supports the customer journey. This role requires both strategic thinking and handson execution with a focus on aligning content with business objectives and delivering value to our customers.

Location:

• Remote in the United States

Responsibilities:

Content Strategy Development

• Create & Own the Content Strategy: Develop and manage a comprehensive content strategy that aligns with the companys goals target audience and buyer personas.
• Content Planning: Develop an editorial calendar that outlines key themes topics and campaigns for consistent content creation across all channels.
• SEO Strategy: Work closely with the SEO team to optimize content for search engines ensuring content is discoverable and aligns with best practices for organic growth.
• Brand Messaging: Ensure all content reflects our brand voice tone and messaging creating a unified and compelling experience for our audience.

Content Creation & Optimization

• Lead Content Creation: Manage the creation of highquality content including blog posts case studies whitepapers eBooks website copy email campaigns and social media posts.
• Multimedia Content: Collaborate with design and multimedia teams to create engaging visual content (e.g. infographics videos and slide decks) that complements written materials.
• Content Repurposing: Optimize and repurpose content across different formats (e.g. turning blogs into webinars eBooks into email sequences etc.) to maximize reach and engagement.

Performance Analysis & Reporting

• Monitor Campaign Success: Track campaign performance using KPIs and analytics tools such as conversion rates open rates clickthrough rates and lead generation metrics.
• Report Insights: Provide regular reports on campaign performance with actionable insights and recommendations for future improvements.
• DataDriven Decisions: Use data to inform copywriting strategies and campaign decisions to improve engagement and conversion.

Leadership & Mentorship

• Team Leadership: Lead and mentor a small team of content creators and copywriters providing guidance feedback and support to ensure highquality content delivery.
• Content Governance: Ensure content creation follows brand guidelines maintains quality and is consistent across all channels.

Qualifications :

• Experience: 5 years of experience in content strategy content marketing or a similar role ideally within the SaaS or manufacturing space. CPQ PLM and/or CAD experience a plus.
• Content Expertise: Strong understanding of content creation storytelling and marketing techniques with experience developing both longform and shortform content.
• SEO Knowledge: Deep understanding of SEO best practices and content optimization techniques for better search engine visibility.
• Project Management: Excellent project management skills with the ability to manage multiple content initiatives simultaneously while meeting deadlines.
• Analytical Mindset: Ability to analyze content performance data and adjust strategies based on KPIs and metrics.
• Communication Skills: Excellent writing editing and verbal communication skills with the ability to adapt content for different audiences and platforms.
• Collaboration & Teamwork: Strong ability to work crossfunctionally and lead collaborative initiatives with other departments such as sales design and product.

Remote Work :

Yes

Employment Type :

Fulltime