Senior Marketing Manager - Mexico
Senior Marketing Manager - Mexico
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
This is a remote position.
We are seeking an experienced Senior Marketing Manager to lead and execute the company s marketing strategies across multiple channels. In this role you will drive brand awareness customer acquisition and revenue growth through innovative campaigns and strategic initiatives. You will collaborate with crossfunctional teams including sales product development and creative departments to ensure alignment with business goals and the overall marketing strategy. Marketing Strategy Development: Develop and execute comprehensive marketing strategies that drive brand awareness lead generation and customer retention.
Campaign Management: Plan execute and optimize marketing campaigns across multiple channels including digital social media email and traditional media.
Team Leadership: Lead and mentor a team of marketing professionals providing guidance on best practices performance metrics and career development.
Brand Management: Oversee the company s brand messaging and positioning to ensure consistency across all marketing channels and communications.
Market Research: Analyze market trends customer insights and competitor activities to inform marketing strategies and identify growth opportunities.
Crossfunctional Collaboration: Work closely with product teams sales and other departments to align marketing strategies with business objectives and product launches.
Analytics and Reporting: Track and analyze the performance of marketing campaigns using analytics tools (e.g. Google Analytics HubSpot) providing insights and recommendations for improvement.
Content Strategy: Collaborate with the content and creative teams to produce highquality compelling content that drives engagement and supports campaign objectives.
Requirements
Bachelor s degree in Marketing Business or related field (Master s degree preferred).
45 years of experience in marketing with a proven track record in a senior or leadership role.
Experience in developing and managing marketing strategies for both B2B and B2C audiences.
Proficiency with digital marketing tools and platforms (e.g. Google Ads Facebook Ads SEO email marketing CRM systems).
Strong understanding of datadriven marketing customer segmentation and analytics.
Benefits
Competitive salary.
Remote job
Friendly environment
Learning and development opportunities to enhance your skills and career.
-Graduation or Post Graduation -Proven working years experience in digital marketing -Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns -Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate -Experience in optimizing landing pages and user funnels -Solid knowledge of website analytics tools -Hours are flexible - Remote Job
Employment Type
Full Time
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