MW Partners is currently seeking a B2B Performance Marketer to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
Strategic Development:
- Drive and contribute to the development of the overall paid search programmatic display and social media strategies for the line of business.
- Identify new opportunities and implement best practices to optimize performance.
- Lead international strategies to ensure proper execution and alignment with the marketing strategy.
Campaign Management:
- Oversee daytoday campaign optimizations including testing strategies bid adjustments and creative iterations.
- Deliver regular paid search and display reports to track performance and inform future strategies.
- Innovate continuously by introducing creative ideas pilot programs and new tools to enhance program effectiveness.
Crossfunctional Collaboration:
- Support the Marketing Manager with data analysis and actionable insights for presentations to business units web teams analytics campaign marketing field marketing demand marketing and the global marketing organizations.
- Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
- Build and maintain strong relationships with search engine representatives leveraging their resources for performance insights beta testing competitive analysis etc.
Requirements:
- 3 5 years of experience in enterpriselevel B2B marketing across search display and social platforms successfully managing global campaigns with measurable results.
- Extensive handson experience with platforms such as DV360 Client AdCloud Display Google Ads Microsoft/Bing Ads LinkedIn and other search engines.
- Proficiency in web analytics tools and bid optimization platforms including Client Analytics Client AdCloud or similar systems.
- Comprehensive understanding of how search display and social channels work together to optimize marketing tactics and effectively promote products.
- Resultsoriented with a focus on continuous improvement and a commitment to Always Be Testing.
- Dedicated to delivering highquality work that makes a meaningful impact on the business.
- Thrives in fastpaced environments and works well both independently and as part of a team.
- Quick to learn and adaptable to the constantly changing marketing industry.
- Detailoriented and analytical with a strong ability to organize and manage data effectively.
- Capable of explaining technical concepts clearly and effectively to nontechnical audiences.
- Excellent written and verbal communication skills.
- Proven ability to think creatively stay selfdirected and meet deadlines.
- Proficient in Microsoft Office applications with advanced Excel skills for data analysis and reporting.
- Demonstrated success in creating and executing advanced media plans and strategies.
For a confidential discussion or to find out more contact Snehita onor apply now.