Content Marketing Manager
Content Marketing Manager
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Job Description
At Dengage we empower businesses to create personalized omnichannel marketing strategies that drive engagement and customer loyalty. With innovative tools like Zeki AI and Segment Shaper our platform helps brands seamlessly manage campaigns analyze data and deliver experiences that resonate with their audiences. Join us in shaping the future of customer engagement!
Key Responsibilities
Develop and execute a comprehensive content strategy aligned with business goals.
Create and manage highquality SEOoptimized content including blog posts case studies white papers landing pages email campaigns and social media assets.
Manage onpage and offpage SEO strategies including keyword research metadata optimization and linkbuilding efforts to drive organic traffic and improve search rankings.
Collaborate with the product sales and marketing teams to produce content that highlights the value of Dengages platform especially features like Zeki AI and Segment Shaper.
Optimize existing content for performance ensuring alignment with SEO and SEM strategies.
Manage the content calendar ensuring timely delivery and consistent quality across all platforms.
Conduct audience research to develop personas and create tailored messaging for each segment.
Analyze content performance through tools like Google Analytics SEMrush or Ahrefs and refine strategies to maximize engagement and ROI.
Stay updated on industry trends competitor strategies and algorithm changes to maintain a competitive edge.
Requirements
Qualifications
34 years of experience in content marketing with a strong focus on SEO preferably in SaaS or B2B environments.
Proven experience creating content for industries such as Retail/Ecommerce Banking Travel or Telecoms.
Exceptional writing and editing skills with a portfolio showcasing SEOoptimized and diverse content formats.
Indepth knowledge of SEO tools (e.g. SEMrush Ahrefs Moz) and proven success in improving search engine rankings.
Familiarity with analytics tools (e.g. Google Analytics) and CMS platforms.
Strong understanding of digital marketing channels including email marketing social media and PPC.
Selfstarter with excellent project management and organizational skills.
Native or fluent English skills are a must.
Benefits
Work with a dynamic global team driving innovation in customer engagement.
Enjoy a remotefirst work environment with flexibility.
Be part of a fastgrowing company with opportunities for professional growth.
Competitive salary and benefits package.
Employment Type
Full Time
