Digital Marketing Analyst
Digital Marketing Analyst
Posted on :
19-12-2024
Employer Active
1 Vacancy
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Job Description
Requirements:
- Bachelors or masters degree in marketing.
- 5 years of experience in PPC and Affiliate Marketing.
- Experience with analytical and reporting tools including Tableau Google Analytics and Data Studio.
- Deep knowledge of digital marketing across social display paid and programmatic platforms.
- Strong analytical and strategic thinking skills.
- Ability to make datadriven decisions.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
Responsibilities:
- Maintain strong relationships with affiliate partners to ensure alignment with the companys goals. Collaborate with them to ensure execution of strategies that drive traffic and sales effectively.
- Track affiliate performance metrics such as conversion rates ROI and sales contributions. Analyze data to optimize campaigns and negotiate better terms or commission structures with highperforming affiliates.
- Address discrepancies or misalignments promptly to maintain a strong brand presence.
- Developing and implementing PPC campaigns across search display and programmatic platforms Pmax analyzing performance and optimizing for ROI.
- Your responsibilities will include tracking online marketing trends collecting and analyzing data optimizing and reporting online campaign performance and communicating with internal & external clients.
- Monitor and track overall performance of digital marketing initiatives identifying opportunities for improvement and ensuring alignment with KPIs.
- To be successful as a digital marketing analyst you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies.
- A topnotch digital marketing analyst should also have excellent analytical skills be detailoriented and work well within a team.
- Collecting and analyzing customer marketing and web behavioral data.
- Testing campaigns analyzing key metrics and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analysis including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies.
- Creating dashboards data visualizations and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues senior managers and clients.
Employment Type
Full Time
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