SEO and Content Marketing Specialist
SEO and Content Marketing Specialist
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Job Description
Apptailors is a leading app development agency specializing in mobile solutions for ecommerce. We empower businesses to scale and thrive through innovative userfocused mobile technology. One of our flagship projects Taptool is an AIpowered platform that helps Shopify store owners effortlessly create customizable mobile apps driving growth improving retention and maximizing sales.
Were looking for a highly skilled SEO and Content Marketing Specialist to take ownership of Taptools growth strategy. In this role youll focus on driving organic traffic creating highquality content and generating qualified leads to increase Taptools market presence and revenue.
If youre passionate about SEO content marketing and making an impact in the ecommerce space this is your chance to join a growing innovative team.
Tasks
As the SEO and Content Marketing Specialist you will:
- Develop SEO Strategies: Design and implement onpage offpage and technical SEO strategies to improve search rankings and drive highquality traffic to Taptools website.
- Content Marketing: Create and execute a content strategy that includes SEOoptimized blog posts landing pages case studies and whitepapers tailored to ecommerce decisionmakers.
- Keyword Research: Identify and prioritize highvalue keywords relevant to Shopify merchants to capture organic search intent and improve visibility.
- Optimize Content Performance: Collaborate with writers designers and developers to ensure all content is aligned with SEO goals and customer needs.
- Performance Analysis: Monitor and report on key performance metrics (organic traffic keyword rankings lead generation and conversion rates) using tools like Google Analytics Ahrefs and Semrush.
- Lead Generation: Optimize content funnels landing pages and CTAs to drive conversions and capture qualified leads for Taptool.
- Collaborate on Social Strategy: Work with the social media team to amplify content through organic posts paid ads and campaigns.
- Competitor Analysis: Conduct regular audits of competitors SEO and content strategies to identify opportunities for Taptool to outperform.
Requirements
To succeed in this role youll need:
- Experience: 3 years of experience in SEO and content marketing ideally in a B2B SaaS or ecommerce environment.
- SEO Expertise: Proven success in improving organic search rankings and driving traffic through onpage offpage and technical SEO strategies.
- Content Creation: Strong skills in developing SEOoptimized valuedriven content for blogs landing pages and whitepapers that generate leads.
- Analytical Skills: Proficiency with SEO tools like Google Analytics Ahrefs Semrush and Search Console to track performance and identify opportunities.
- Shopify & ECommerce Knowledge: Understanding the unique challenges of Shopify merchants and ecommerce decisionmakers.
- Communication Skills: Excellent writing editing and storytelling skills with a focus on delivering clear concise and engaging content.
- Audience Engagement: Skillfully utilize various communication channels to effectively connect with and engage our target audiences.
- ResultsOriented Mindset: Ability to track KPIs measure ROI and optimize campaigns to achieve lead generation and revenue goals.
- SelfOrganizing Abilities: We require you to possess exemplary selfmanagement skills. This involves the aptitude to independently organize your workspace establish effective processes and create efficient workflows. Initiative and autonomy are key as constant oversight is minimal in our dynamic environment.
Benefits
When you join Apptailors youll enjoy:
- Remote Work Flexibility: Work from anywhere while collaborating with a global team.
- Competitive Salary: We offer competitive pay and performancebased bonuses.
- Growth Opportunities: Take ownership of your work lead impactful projects and grow your career as Taptool scales.
- Learning & Development: Access to tools courses and professional development resources to keep your skills sharp.
- Innovative Culture: Be part of a forwardthinking team that values creativity collaboration and innovation.
- WorkLife Balance: Flexible hours to help you stay productive while maintaining balance.
Are you ready to drive growth for Taptool and help ecommerce businesses scale to new heights Join Apptailors and make a measurable impact on our flagship AIpowered mobile solution.
Apply now by submitting your resume and a short cover letter explaining why youre the perfect fit for this role. Our hiring process includes an initial interview a taskbased assessment and a final team conversation.
Lets build something extraordinary together!
Employment Type
Full Time
