Head of Digital Marketing
Head of Digital Marketing
Posted on :
18-12-2024
Employer Active
1 Vacancy
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Job Description
Digital Strategy Development:
Define and execute a comprehensive digital marketing strategy aligned with the companys brand vision and business goals.
Identify and capitalize on market trends to position the brand as an industry leader.
Performance Marketing:
Oversee paid media campaigns across platforms (Google Meta TikTok etc.) to maximize ROI and customer acquisition.
Develop and manage budgets ensuring costeffective strategies.
Content & Social Media:
Lead the creation of engaging and onbrand content for websites social media and other digital platforms.
Build and oversee a social media strategy that drives community growth and brand loyalty.
Ecommerce Growth:
Collaborate with the ecommerce team to optimize the online shopping experience and increase conversion rates.
Implement strategies to drive traffic to the website through SEO SEM and other digital channels.
DataDriven Marketing:
Analyze performance metrics and consumer insights to inform decisionmaking and improve campaign effectiveness.
Use A/B testing and other techniques to refine strategies continuously.
Team Leadership:
Build mentor and lead a highperforming digital marketing team.
Foster collaboration with crossfunctional departments including product development sales and customer service.
Innovation & Emerging Trends:
Stay ahead of digital marketing trends and introduce innovative approaches to enhance brand visibility.
Leverage new tools platforms and partnerships to keep the brand at the forefront of the apparel industry.
Requirements
- Bachelor s degree in Marketing Business or a related field (Master s preferred).
- 8 years of experience in digital marketing with at least 3 years in a leadership role.
- Proven track record of driving measurable results in the apparel fashion or retail sectors.
- Strong expertise in performance marketing social media management SEO SEM and analytics tools.
- Creative mindset with a strong understanding of branding and storytelling.
- Exceptional leadership and team management skills.
- Excellent communication project management and analytical abilities.
Bachelor s degree in Marketing, Business, or a related field (Master s preferred). 8+ years of experience in digital marketing, with at least 3 years in a leadership role. Proven track record of driving measurable results in the apparel, fashion, or retail sectors. Strong expertise in performance marketing, social media management, SEO, SEM, and analytics tools. Creative mindset with a strong understanding of branding and storytelling. Exceptional leadership and team management skills. Excellent communication, project management, and analytical abilities.
Employment Type
Full Time
Key Skills
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