Marketing Manager
Marketing Manager
Posted on :
18-12-2024
Employer Active
1 Vacancy
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Job Description
Job Title: Marketing Manager
Key Responsibilities:
1. Marketing Strategy and Planning:
o Develop and implement strategic marketing plans to achieve organizational objectives and enhance brand presence.
o Conduct market research to identify customer needs industry trends and growth opportunities.
2. Brand Management:
o Oversee the development and execution of branding initiatives to ensure consistency and effectiveness.
o Monitor and enhance the company s online and offline presence.
3. Team Leadership:
o Manage mentor and develop the marketing team to drive performance and achieve departmental goals.
o Set clear objectives and KPIs for the team and ensure regular progress reviews.
4. Advertising and Promotion:
o Oversee the creation and execution of advertising campaigns including digital print and outdoor media.
o Coordinate promotional activities product launches and events to increase market visibility.
5. Public Relations and Communication:
o Build and maintain relationships with media industry partners and stakeholders to enhance the company s reputation.
o Develop and manage communication strategies including press releases and corporate materials.
6. Digital Marketing and Ecommerce:
o Lead digital marketing strategies including SEO SEM social media email campaigns and content marketing.
o Optimize the company s ecommerce platforms and monitor performance analytics.
7. Budget Management:
o Prepare and manage the marketing budget ensuring costeffectiveness and maximum ROI.
o Track and report on marketing expenditure and campaign results.
8. Stakeholder Engagement:
o Collaborate with internal teams such as sales production and customer service to align marketing activities with business objectives.
o Engage with external partners and agencies to enhance marketing initiatives.
Requirements
Qualifications and Experience:
Bachelor s Degree or MBA in Marketing; a qualification in Public Relations will be an added advantage.
710 years of working experience in a similar role with at least 34 years in a managerial capacity.
Membership with the Chartered Institute of Marketing (CIM) is mandatory.
Skills and Competencies:
Strong leadership and team management skills.
Excellent communication interpersonal and negotiation abilities.
Proficiency in digital marketing tools analytics and CRM platforms.
Exceptional problemsolving and strategic thinking capabilities.
Ability to work under pressure and meet tight deadlines.
Why Join Our Client
Our client is an industry leader offering an excellent platform for professional growth and a chance to make a significant impact in the marketing landscape. If you are a dynamic and innovative marketing professional this is an opportunity to take your career to the next level.
Employment Type
Full Time
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