Digital Marketing Manager
Digital Marketing Manager
Posted on :
17-12-2024
Employer Active
1 Vacancy
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Job Description
Digital Campaign Management: Develop execute and manage digital marketing campaigns with a strong focus on Google Ads PPC campaigns META campaigns etc.
Social Media Strategy and Engagement: Develop and evolve social media strategies that drive engagement revenue and brand followership across platforms such as Facebook Instagram LinkedIn YouTube and TikTok.
Market Research and Analysis: Conduct thorough market research and analysis to identify target audiences industry trends and competitor strategies to update campaign strategies.
CrossFunctional Collaboration: Work closely with crossfunctional teams including sales developers and others to ensure cohesive and effective digital marketing strategies that align with overall business goals.
Advertising Budget Management: Manage advertising budgets allocate resources effectively and optimize campaign spending to achieve desired outcomes and maximize ROI.
Performance Measurement and Optimization: Measure and report on the performance of all digital marketing campaigns assessing against goals (ROI and KPIs) and optimising strategies based on insights.
Innovative Growth Strategies: Brainstorm and implement new and creative growth strategies to increase market reach enhance customer engagement and drive revenue.
A/B Testing and Experimentation: Plan execute and measure experiments and conversion tests to optimize campaign effectiveness and user experience.
Customer Journey Analysis: Utilize strong analytical skills to evaluate the endtoend customer experience across multiple channels and touchpoints identifying opportunities for improvement.
Emerging Technology Evaluation: Stay updated on emerging digital marketing trends and technologies providing thought leadership and recommendations for their adoption where appropriate.
Requirements
Proven experience as a Digital Marketing Manager or similar role with a strong focus on paid digital campaigns
Expertise in managing social media platforms such as Facebook Instagram LinkedIn Twitter and TikTok
Indepth knowledge of Google Ads PPC campaigns and other paid advertising platforms
Strong analytical skills with experience in market research and datadriven decision making
Demonstrated ability to collaborate with crossfunctional teams and manage complex projects
Proficiency in using marketing and analytics tools (e.g. Google Analytics SEMRush etc.)
Excellent communication and leadership skills
Bachelor s degree in Marketing Communications Business or a related field (Master s preferred)
Benefits
- Opportunity to work in a fastpaced and dynamic environment.
- Make a real impact on the companys growth and success.
- Be part of a collaborative and supportive team.
- Personal Loans
- Free online doctor consultations
- Monthly engagement activities
Proven experience as a Digital Marketing Manager or similar role, with a strong focus on paid digital campaigns Expertise in managing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok In-depth knowledge of Google Ads, PPC campaigns, and other paid advertising platforms Strong analytical skills with experience in market research and data-driven decision making Demonstrated ability to collaborate with cross-functional teams and manage complex projects Proficiency in using marketing and analytics tools (e.g., Google Analytics, SEMRush, etc.)
Education
Excellent communication and leadership skills Bachelor s degree in Marketing, Communications, Business, or a related field (Master s preferred)
Employment Type
Full Time
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