Job Description:
Brand Strategy and Positioning:
- Develop and implement a longterm brand strategy to position Boldfit as Indias top fitness brand.
- Create a cohesive brand story that resonates with our audience and showcases Boldfits commitment to fitness.
- Leverage Boldfits partnerships with RCB CSK MI KL Rahul and Janhvi Kapoor to build an impactful brand narrative.
Team Building and Leadership:
- Build mentor and lead a strong brand team encompassing social media creative and community management. Establish processes and workflows to streamline campaign development content creation and community engagement.
- Inspire and align your team with Boldfits mission and values fostering a culture of innovation and excellence.
Campaign Development and Management:
- Curate and execute creative highimpact brand campaigns that highlight Boldfits products and partnerships.
- Plan and oversee brand shoots advertisements and experiential marketing initiatives to elevate Boldfits presence.
- Collaborate with influencers fitness communities and partners to drive visibility and engagement.
Partnership Management:
- Maximize the value of Boldfits partnerships with toptier IPL teams and celebrity ambassadors ensuring they reinforce our brands reach and relevance.
- Identify new partnership opportunities that align with Boldfits values and growth ambitions.
- Act as the primary liaison for managing brand partner relationships contract deliverables and co marketing efforts.
Community Building and Engagement:
- Develop a community engagement strategy to strengthen Boldfits connection with fitness enthusiasts across India.
- Work closely with the community manager to create interactive programs loyalty initiatives and brandbuilding events.
- Build Boldfits community as a supportive space that reflects the brands commitment to fitness and wellbeing.