Product Marketing Manager - Madrid

About Sedex

Sedex is a trusted partner for over 85000 businesses worldwide helping them create socially and environmentally sustainable supply chains. Through our platforms powerful data insights and expert guidance we simplify the management assessment and reporting of sustainability performance.

Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable. Our Mission is To provide datadriven insights accessible tools and exceptional services that support businesses in improving environmental social and governance (ESG) performance and outcomes.

The role

We are seeking a Product Marketing Manager to join our dynamic Marketing department based in Madrid Spain. In this role you will be instrumental in driving gotomarket (GTM) strategies defining product positioning and leading product adoption efforts across key market segments. Youll collaborate closely with Product Sales Customer Success and Marketing teams to shape and execute Sedexs product marketing strategy delivering compelling messaging and positioning for our products in the market.

This role offers a unique opportunity to have a tangible impact on our mission of making global supply chains more sustainable while growing and owning key aspects of product marketing for an industry leader.

Key Responsibilities

As a Product Marketing Manager you will:

Lead GTM Strategies:

• Support with the development and execute gotomarket strategies for new product launches and feature releases ensuring alignment across all teams.
• Define and communicate product positioning messaging and competitive differentiation to drive product adoption and market impact.

Market & Customer Insights:

• Conduct indepth market and customer research to refine product messaging and positioning.
• Gather and analyse customer feedback to guide marketing efforts and ensure products meet customer needs.

Create Impactful Marketing Collateral:

• Develop highquality product marketing materials including case studies product brochures presentations blog content and sales enablement tools.
• Ensure that all content aligns with product messaging brand voice and value propositions for target customer segments.

CrossFunctional Collaboration:

• Collaborate with Product Sales and Customer Success teams to align on product roadmap features and customer needs.
• Work with Sales teams to create and deliver tools and training that effectively communicate product value to customers.

Performance Analysis & Reporting:

• Track and analyse the performance of product marketing campaigns using key metrics such as product adoption rates customer engagement and satisfaction levels.
• Generate insights and recommendations for continuous improvement in marketing strategy and execution.

Knowledge Skills & Experience

• Proven experience in product marketing including experience with gotomarket strategies and product positioning within a B2B setting.

• Strong market research and analytical skills with the ability to draw actionable insights from customer and competitor data.

• Experience in creating compelling marketing content including sales collateral case studies and presentations.

• Excellent crossfunctional collaboration skills with a track record of working closely with Product Sales and Customer Success teams.

• Effective communication skills both written and verbal with the ability to convey complex ideas simply and persuasively.

• Organisational skills to manage multiple projects meet deadlines and handle shifting priorities effectively.

• Familiarity with marketing and CRM tools (e.g. Hubspot Salesforce) and a datadriven approach to performance tracking and optimization.

Our culture

At Sedex our approach to business and culture is firmly rooted in our core values which guide everything we do:

• Respect Each Other: We believe that a foundation of mutual respect is essential to creating a positive and inclusive environment.
• CustomerDriven: We are passionate about delivering exceptional value to our customers. By listening to their needs understanding their challenges and continuously adapting our solutions we aim to empower them to achieve their sustainability goals and drive positive change in their supply chains.
• Thinking Creatively: Innovation is at the heart of our work. We encourage creative problemsolving and embrace new ideas that challenge the status quo. This mindset allows us to continuously improve our products and services offering fresh and effective solutions to complex sustainability and ethical sourcing issues.
• Take Ownership: We empower our team members to take responsibility for their actions and outcomes. Every person at Sedex is encouraged to own their work make decisions with confidence and contribute proactively to the success of the team and the business.
• Deliver Results: We are resultsoriented and committed to delivering tangible impactful outcomes for our customers our business and society at large.

Our goal is to cultivate a workplace culture where everyone can thrive and be their authentic selves. We prioritize respect and inclusivity ensuring that all employees feel empowered to contribute collaborate and excel. We celebrate diversity in all its forms recognizing that our strength lies in the variety of experiences perspectives and ideas that each individual brings to the table.

By embedding these values into our daily practices we ensure that we not only meet our business objectives but also create a lasting positive impact on our people our customers and the communities we serve.

Privacy Policy

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