Senior Manager of Marketing Programs
Senior Manager of Marketing Programs
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Job Description
Labsters Corporate Marketing team is seeking a Senior Manager of Marketing Programs to oversee integrated marketing campaigns and programs to fuel growth. The Senior Manager of Marketing Programs will play an integral role in shaping marketing campaign strategy and executing programs throughout the customer lifecycle.
This person will collaborate closely with fellow marketers as well as colleagues in other functions such as product management and R&D. Reporting to the Sr. Director of Corporate Campaigns and Marketing this person will be joining a mission driven organization dedicated to improving education globally!
Responsibilities:
Integrated Campaign Management (Acquisition)
Develop and execute multichannel marketing campaigns that build brand awareness and create sales pipeline
Work closely with content growth and creative marketing experts to design and deliver campaigns that incorporate elements such as thought leadership content/insights video social media event opportunities and related components
Craft and optimize personalized campaigns that target specific audiences and personas
Produce a monthly webinar series that utilizes the content and assets from integrated campaigns in delivering insights to our Ideal Customer Profile(s)
Assist in the coordination of live events as needed helping to ensure a polished and well constructed presence for our brands
Collaborate with Growth Marketing and Rev Ops to properly leverage marketing technology in campaign creation and tracking such as marketing automation CRM web CMS and other related tools to deliver and optimize campaign success
Monitor campaign performance by focusing regularly on KPIs such as MQLs Conversion Rates SQLs Pipeline Contribution and Closed/Won Success
Customer Marketing (Retention)
Own and manage our online customer community portal by coordinating crossteam assistance on posts and interactions
Lead gotomarket campaigns messaging and launches for new product features and capabilities impacting our existing customer base
Plan and implement customerfocused campaigns to drive product adoption upsell crosssell and renewals
Support the execution of our annual virtual customer conference
Partner with Customer Success Managers to identify opportunities and align marketing initiatives that support customer communications and retention
Design and manage a customer loyalty program to foster referrals and identify customer champions
Qualifications:
Bachelors degree in Business Marketing or a related field
7 years of experience in marketing for B2B SaaS organizations
2 years of experience marketing for education education technology nursing healthcare medical or related products
A passion for customercentric marketing and a creative approach to solving challenges
Exceptional written and verbal communication skills with an ability to articulate complex and technical concepts in a relatable manner
Strong project management skills with an ability to work crossfunctionally
Highly organized detailoriented and able to manage multiple projects simultaneously
Resultsoriented mindset with strong business acumen
Willingness to travel 10 15% of the time to industry events and team meetings
Why Labster.
At Labster and UbiSim we are driven by a bold vision: to empower the world with knowledge. Our mission is to captivate learners and dismantle barriers through immersive technology that improves lives. As a leader in immersive learning Labster redefines STEM education by providing tools that break down societal and economic barriers enabling students to flourish in their careers and communities. UbiSim is shaping the future of nursing education equipping the next generation of patientcentric nurses with immersive VR experiences. Our work is urgent and impactfuladdressing global shortages in healthcare and STEM fields while engaging students more deeply and democratizing access to highquality learning. If youre passionate about making a tangible difference in the world through education and healthcare innovation this role will amplify your impact.
Whats in it for you
Competitive compensation and comprehensive benefits package.
Generous parental leave policy including a phased return to work program to support your transition.
Work with flexibility in a remotefirst organization that values worklife balance.
Flexible vacation policy so you can recharge when you need it.
Opportunities to travel and connect with colleagues from around the world.
Access to free 1:1 therapy sessions and mental health support through a membership with iFeel.
The chance to get involved with our Values in Action and LGBTQIA Employee Resource Groups promoting a diverse and inclusive workplace.
Our commitment to all of you
Labster Inc. is proud to be an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. Labster complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable state or local law.
Employment Type
Full Time
